Wide Eye Outdoor delivering data led advertising
As consumers tend to respond best to adverts in contextual environments, Wide Eye Outdoor work with their clients to make their campaigns more memorable
Print28 May 2021
Live audience data, including audience impressions, demographics, attention time and dwell time is collated across Wide Eye Outdoor’s Adtower Network. Each Adtower unit is equipped with a data sensor collecting anonymous data in real-time, while remaining fully GDPR compliant.
Contextual, relevant, engagement led advertising with location specific data, presents a game-changer for onsite communication with shoppers at scale. As consumers tend to respond best to adverts in contextual environments, Wide Eye Outdoor work with their clients to make their campaigns more memorable, with higher impact in prime locations at Supervalu, Centra, Eurospar, Spar, Mace, Londis as well as forecourt retailer Maxol, Circle K and independent symbol groups.
Wide Eye Outdoor has more than 1,000 digital screens nationwide and reaches an audience of 200 million each year. Making use of the network, brands can follow and intercept the audience they wish to target at multiple touch points during daily journeys.
With the ability to leverage dynamic pre-designed content when triggers are met (daypart, weather, events) Wide Eye Outdoor combines the trusted brand equity of an Out of Home setting, with the agility and accountability associated with Digital.
“We use our insights, location led, audience led, and data led tools to adapt from selling screens to providing an audience for our clients,” said Eoin O’Connor commercial director, Wide Eye Outdoor.
“Strategically placed from path, to point of purchase, Wide Eye Outdoor offers brands the opportunity to influence at all stages of the sales funnel, from awareness through to the sale itself. We can optimise client’s creative content with our larger premium screens, and right through to last-minute decision-making nudges.”
Related Articles
M&S launches ‘Farm to Foodhall’ campaign with chef Mark Moriarty →
Sweet disposition →
Tesco opens new Limerick store, creates 33 jobs →
Fans 0
Followers