What about…Kevin MacDevitt, Lites Group?

Kevin MacDevitt, Lites Group
Kevin MacDevitt, Lites Group

Kevin MacDevitt of The Lites Group gives an insight into his likes, loathes and passions



13 October 2010

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What’s your job title?
Client service director

Your favourite grocery shop?
Supervalu Deansgrange, very helpful staff, very convenient and great range

How long is your typical working day?
It depends if the schools are off but normally 8.30 am – 6.30 pm

How do you describe yourself?
Reliable, hard working and responsible with a somewhat dry sense of humour

What’s your favourite Irish product?
Superquinn sausages with Ballymaloe Country Relish

What’s your favourite brand, outside of the brands you represent, and why?
Innocent Smoothies – the concept is great, and the bravery of the three guys and how they have grown from nothing is to be respected. Now with shareholders to satisfy it will be interesting to see if the brand can retain its identity and uniqueness.

What piece of legislation would you introduce/change?
Mandatory minimum sentences for corrupt/reckless politicians and bank officials

What historical figure would you invite to dinner?
Michael Collins, the gent who had to stay and mind the space ship whilst Neil and Buzz got all the headlines

The best gift you ever received?
The support of great parents

What possession could you not live without?
Probably my phone

What was your first job?
A team member on the Guinness Black Magic promotional team during, I think, one of the hottest summers on record.

What was your childhood dream/ambition?
To be an actor

What’s your ambition now?
To be proud to stand over whatever I do

What’s the worst ad ever?
Thankfully I can’t recollect the worst one ever as that would mean that it was effective. The most annoying for me at present is the Wardrobe Elegance jingle on Newstalk.

What’s your favourite ad at the moment?
Sky + has meant that my watching of TV ads has reduced greatly.  On the radio the VFI ads with Dara O’Briain, on the TV and net Dr. Pepper – very funny.

Your favourite newspaper?
The Irish Times

Who is inspirational in Irish business?
Mr. Michael Controversial O’Leary

In your opinion what’s the next big thing?
Entrepreneurship caused by necessity

What (if anything) was the last thing you bought on the internet?
Two books: Golf Is Not A Game Of Perfect, Bob Rotella and Personal Styles and Effective Performance, Merrill and Ried

What’s your pet hate?
Drivers who do not use indicators on roundabouts

What makes you laugh?
Old episodes of Friends

Three essential grocery items you’d take with you for a week on a desert island?
Fresh Brennans white bread, Tayto crisps, Kerrygold butter



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