Walkers posh crisps get sensational makeover

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Costcutter Dunmanway store front at night
Brand Central

16 April 2009

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Sensations, Ireland’s number one sharing crisp brand, has a new look and increased marketing support.

A new pack design in black with eye-catching ‘S’ logo provides strong on-shelf visibility. Sensations has introduced a new flavour; Buffalo Mozzarella & Herbs, available in 160g format.

This joins best selling flavours, Thai Sweet Chilli, Vintage Cheddar & Onion Chutney, Balsamic Vinegar & Caramelised Onion, and Roasted Chicken.

Sensations has made recipe improvements, so all products are made from real ingredients and are free from artificial colours and sweeteners, preservatives and MSG.

The Sensations brand sponsors the Sensations TV Now Awards, broadcast on TV3 on Sunday 19 April.



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