Walkers posh crisps get sensational makeover

Powerscourt Distillery’s Distillery Select won in the Best Irish Single Grain category. Photo: Eoin Holland Photography

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Brand Central

Sensations, Ireland’s number one sharing crisp brand, has a new look and increased marketing support.

A new pack design in black with eye-catching ‘S’ logo provides strong on-shelf visibility. Sensations has introduced a new flavour; Buffalo Mozzarella & Herbs, available in 160g format.

This joins best selling flavours, Thai Sweet Chilli, Vintage Cheddar & Onion Chutney, Balsamic Vinegar & Caramelised Onion, and Roasted Chicken.

Sensations has made recipe improvements, so all products are made from real ingredients and are free from artificial colours and sweeteners, preservatives and MSG.

The Sensations brand sponsors the Sensations TV Now Awards, broadcast on TV3 on Sunday 19 April.

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