Vaccine rollout drives lowest public concern since pandemic began, new research shows

During the first two weeks of major restrictions easing (including indoor dining re-opening), approximately 700,000 people used their Covid-19 Digital Certs to dine indoors or fly

37% of people concerned about Covid-19 compared with 71% in January 2021

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Levels of worry about Covid-19 have reached their lowest in Ireland since the beginning of the pandemic, with just 37% of adults currently concerned about the virus, according to the latest Consumer Mindset Report from marketing communications company Core,

This optimism around the vaccine rollout is a welcome boost in public morale in comparison to January 2021, when levels of public concern about Covid-19 peaked at 71%.

This report also highlights that during the first two weeks of major restrictions easing (including indoor dining re-opening), approximately 700,000 people used their Covid-19 Digital Certs to dine indoors or fly, which was just 17% of the eligible population at the time.

Though 49% of people are happy about indoor dining returning, the stats confirm that Irish citizens are still proceeding with a certain degree of caution as the country re-opens, and while we are confident about the future, we are not prepared to say the pandemic is over yet.

Overall, 59% of people are optimistic Ireland will overcome the Covid-19 outbreak (this is a slight increase from 55% last month)

“It is clear that the successful vaccine rollout amid the Covid-19 pandemic has increased a certain level of confidence among the Irish public,” said Core’s marketing director, Finian Murphy.

“While people are feeling more protection from the rollout, they are also aware of trends in other European countries which they do not want to see happen here,” he added. “This has encouraged Irish consumers to remain patient, be practical and continue to act cautiously while restrictions ease.”

*(Methodology: Research was conducted between 6-12 August, interviewing 1,000 Irish adults online and representative of the adult population in Ireland).

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