Dole Organics and ‘GO Organic!’ unveiled at Fruit Attraction 2023
12 October 2023
Dole has introduced Dole Organics, a division set to rejuvenate the organic fresh produce category. Alongside this, the company launched ‘GO Organic!,’ a consumer brand expanding its existing DOLE® Organic offerings in Europe.
Celebrating 25 years of its organic banana program, Dole Organics will collaborate with local and global growers to offer a consistent, integrated year-round range. The initiative aims to meet retailer needs, address consumer demands for quality, and provide commercial security for organic growers.
DOLE® GO Organic! serves as an integrated category concept, emphasising best practices in production, packaging, and promotion. With a tagline, ‘Taste first. Planet, always,’ the brand targets a broader consumer base than traditional organic niches, supported by engaging digital promotions and sustainable packaging.
Bengt Nilsson, Northern Europe president, Dole, said: “Our ambition is unambiguous. We aim to become the indispensable conduit that brings together our own organic production, that of the most accomplished local and global organic growers, the full resources of our group and our commercial partners to present consistently organic produce to consumers, 52 weeks of the year.”