Unilever Ireland launches Dove Men+Care

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Pictured: The 48 Irish producers at a workshop in Lidl HQ in Tallaght, County Dublin (Photo by Andres Poveda)

Dove is making its mark on the increasingly lucrative Irish male grooming category, by introducing a shower gel and deodorant specifically targeted at this market.

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Brand Central

18 March 2010

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Unilever Ireland has commenced Dove’s assault on the Irish male grooming market, by launching Dove Men+Care.  Targeted at the mature male, this is the only brand to offer a shower gel and deodorant specifically targeted at this market.

Dermatologically tested, Dove Men+Care Body and Face Wash contains micromoisture, a revolutionary technology developed by Dove that’s clinically proven to fight skin dryness. Dove Men+Care is the only male antiperspirant range to combine powerful antiperspirant ingredients with advanced moisturising technology to provide 24 hour protection against sweat and odour while protecting skin from irritation. 

The launch will be supported throughout the year with heavyweight marketing including TV, outdoor, print, online and PR investment. For more information, visit www.dovemencare.ie

 

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