Uncle Ben’s cooks up improved Express
Uncle Ben’s has launched new and improved recipes for its entire range of Express rice variants, with no artificial colours, flavours or preservatives
18 March 2010
Uncle Ben’s has cooked up some new and improved recipes for its entire range of Express rice variants. Each variant now comes without any artificial colours, flavours or preservatives, meaning that all 12 variants in the range are made with good ingredients, nothing else. The range re-launch is supported by in store point of sale materials, sampling and price promotions, a TV and radio campaign, plus a money back guarantee in the event of any customer dissatisfaction with these new, improved recipes.