Tullamore Dew to recruit six new Brand Ambassadors

“In the last number of years our Ambassadors have played a pivotal role educating our US trade partners on our product and helping to distinguish the brand from its rivals in a highly competitive market place” – Maurice Doyle, Chief Marketing Officer for William Grant & Sons.

Tullamore Dew is searching for six more ambitious brand ambassadors who’ve the necessary blend of confidence, charisma and commercial nous to promote the brand to a new generation of American whiskey drinkers through its graduate placement programme.

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This unique opportunity for talented Irish graduates to swap the Irish office for the New York nightlife, conversations by the water cooler, whiskey dinners and boardroom meetings for whiskey boot camps has seen past Tullamore Dew Ambassadors charm Texan TV channels, rock New Orleans cocktail conferences and play host to Chicago bowling tournaments. 

Working as a Tullamore Dew Local Brand Ambassador will prove an education, an adventure and a steep learning curve, states the company.

The Brand Ambassadors will be recruited as part of the IBEC Export Orientation Programme, Ireland’s longest-running and most successful graduate placement programme, providing graduates of all disciplines with an invaluable introduction to international business.

Speaking at the announcement, William Grant & Sons’ Chief Marketing Officer Maurice Doyle said, “As Tullamore Dew continues to go from strength-to-strength in the US, we feel now is the perfect time to recruit Local Brand Ambassadors to help pioneer an exciting new path for the whiskey which is now the second best-selling Irish whiskey in the world. In the last number of years our Ambassadors have played a pivotal role educating our US trade partners on our product and helping to distinguish the brand from its rivals in a highly competitive market place”.

Following an intensive training programme, those selected will embark on a series of marketing assignments in such cities as New York, San Francisco, Dallas, Philadelphia and Chicago. The team will focus on building brand awareness for Tullamore Dew among trade partners, promoting the whiskey and communicating its distinctive heritage and blend to bar managers and local influencers.

Tullamore Dew sells more than 850,000 cases annually, having achieved significant growth in the US market over the past few years of over 20% per annum.

Those interested in applying for the programme may visit http://www.ibec.ie/eop to learn more.

“In the last number of years our Ambassadors have played a pivotal role educating our US trade partners on our product and helping to distinguish the brand from its rivals in a highly competitive market place” – Maurice Doyle, Chief Marketing Officer for William Grant & Sons.

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