Try Birra Moretti Zero this Sober October!

Perfectly balanced with fresh, hoppy and citrus notes, this o% alcohol option has only 66 calories



3 October 2022

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For your customers who are observing ‘Sober October’ this month, a great option is to do as the Italians do and enjoy a Birra Moretti Zero which can be matched perfectly with food, such as a delicious pasta dish or favourite pizza.

Birra Moretti is a quality beer made in the traditional way. It is the result of a production process that has remained almost unchanged since 1859.

Brewed with Italian passion and the finest quality ingredients, Birra Moretti Zero is perfectly balanced with fresh, hoppy and citrus notes. Its flavour is loved by many and it’s the perfect match for any meal: ’66 calories. 0% alcohol. 100% Moretti’.

“If Birra Moretti is all about enjoying life’s simple pleasures, Birra Moretti Zero is about always having choice,” says Niamh Fanthom – Birra Moretti, Heineken Ireland.

“Made with top quality ingredients, its freshness and subtle taste make it the ideal choice if choosing a non-alcoholic beer whether out with friends or enjoying it with a delicious meal.”

It’s the perfect time to take up the challenge of adopting the Italian tradition of enjoying an afternoon pre-meal drink, and making it your own this October.

Zero to Hero at Mondello Park

This Sober October, Birra Moretti Zero is also headed for Ireland’s most famous race track, Mondello Park with two famous faces.

Mondello Park doesn’t just sound Italian. It is. It’s named after a suburb of Palermo, where the famous Targa Florio race was held.

Birra Moretti Zero wants to bring a taste of Italian racing culture to Ireland by hosting the country’s first Piaggo Ape competition at Mondello Park. This day on the track offers a new way to enjoy Birra Moretti….one with zero alcohol.

Watch this space for the final video as two famous faces will go head to head in Ireland’s first Piaggio Ape competition at Mondello Park.




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