Truly Irish wins top prize at JFC Awards

With listings in all major Irish retailers and its sights now set on the UK, the Truly Irish label has proved a huge success for pig farmers here
13 June 2012
Truly Irish has won the overall prize worth €15,000 in the 2012 JFC Innovation Awards held in May. The competition was sponsored by JFC and supported by Teagasc, DARD NI and the Irish Farmers Journal who all saw the potential in what Truly Irish has been trying to achieve since they began trading in 2009. “This is an award for all Irish pig producers, especially Truly Irish producers,” said Truly Irish chairman, Jim McGrath.
Truly Irish was set up by 85 pig farmers who came together to form their own brand in a bid to save the Irish pig industry and give consumers 100% Irish premium products. The group now has listings in all the major retailers in Ireland and is setting its sights on the UK. Pork Goujons and 82% Pork Gluten Free Sausages are the latest products to be added to the range.
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