Topaz sells over 4m fairtrade coffees

Paul Candon, marketing & corporate services director at Topaz with Sammi Deakin from Sao Paulo in Brazil and Oscar González who works for a Nicaraguan co-operative

Topaz is celebrating Fairtrade Fortnight by highlighting its all-year round sales success - selling more than four million cups of fairtrade coffee last year.

Print

Print

Brand Central

Topaz only sells fairtrade coffee and last year it sold 4,145,693 cups. The company believes it is all about getting the balance right between taste and value for Irish consumers and a fair price for farmers and producers in countries like Brazil and Nicaragua.

To mark the ongoing success of its sales for Fairtrade Fortnight, Paul Candon, marketing & corporate services director at Topaz was joined by Sammi Deakin from Sao Paulo in Brazil and Oscar González who works for a Nicaraguan co-operative which has 178 members, all of whom are small scale organic coffee farmers. Candon pointed out that while awareness of Fairtrade coffee and products is heightened during Fairtrade Fortnight (Feb 22 to March 7), the coffee is on sale in company-owned sites all year round.

Related Articles

Sweet disposition  →

Centra releases heartwarming ‘Dinner Made Easy’ campaign →

Nobó Protein Bites are the latest innovation from Irish healthy living brand  →

Deep RiverRock marks one year as Ireland’s leading impulse water brand →