Top 10 advertisers in 2013

no image
Group Human Resources Director, Yvonne Browne and Applegreen plc CEO, Bob Etchingham with 30% Club Ireland Chair, Rachel Hussey and Applegreen plc COO, Joe Barrett. (left to right)

Diageo was the most active Out-Of-Home advertiser in 2013, accounting for over 4% of all display advertising across the year according to 2013 figures from Posterwatch.

Print

PrintPrint
Off-trade

16 May 2014 | 0

It was a busier second half of the year for Diageo with Arthur’s Day, the All-Ireland hurling final and Christmas prompting OOH campaigns for the drinks giant.

Unilever remained in second place for 2013, although its spend in the second half of the year was substantially less than the early part of 2013.

Coca Cola took ninth spot, thanks to its traditionally large Christmas activity.



Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑