It’s ‘Time To Talk’: Lyons Tea and Pieta House team up to raise awareness of mental health
Lyons Tea supports Pieta House with special on-pack campaign to raise awareness of mental health issues and encourage more people to talk
Print10 October 2016
Today marks World Mental Health Day and Pieta House, the non-profit suicide and self harm crisis centres, is partnering with Lyons Tea, Ireland’s favourite tea, to raise much-needed funds and awareness for the organisation and the vital services it offers free of charge in 18 centres around the country.
The ‘Time To Talk’ campaign is rolling out across Ireland from today with Pieta House taking over the Lyons Tea Original and Gold Blend 80s boxes for the month of October.
In many ways, it’s a fitting partnership; Lyons has been at the centre of many a conversation in Irish households for generations and many a problem has been shared over a cup of tea. Lyons and Pieta are now working together to get more people talking about mental health issues through ‘Time To Talk’.
The special Pieta House takeover packs help raise awareness around mental health issues in Ireland and include vital contact information for anyone who feels they need to talk with Pieta House. Lyons will also make a donation of 10cent to the charity for every pack sold.
‘Time To Talk’, which marks the first element of the partnership between Lyons and Pieta House, runs throughout October, one of three months in the year with the highest rates of suicide in Ireland. The statistics relating to mental health issues in Ireland are staggering, with one in seven adults experiencing a mental health issue in the last 12 months, while 451 people – 375 of whom were men – lost their lives to suicide in 2015. In the same year, Pieta House helped over 5,000 people and has helped nearly 4,000 people so far this year.
Speaking about the partnership, Pauline Browne, marketing director, Lyons Tea said: “The work that Pieta House does to help anyone who feels that they need support is incredible and as a non-profit organisation they rely hugely on public fundraising so we’re delighted to be partnering with them for ‘Time To Talk’.”
The ‘Time To Talk’ campaign is being supported with a number of events, including a public debate with Joe.ie, which is taking place tonight at Royal College of Physicians of Ireland from 6:30pm as well as a TV3 partnership and digital campaign. The campaign is also supported with point of sale materials in-store.
For more details on the ‘Time To Talk’ campaign, visit www.lyonstea.ie and www.facebook.com/LyonsTea and be part of the conversation.
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