Tesco’s pop-up ‘Hangover Help’ stations comfort Christmas partygoers
'Hangover Help' pop-up stations give tired commuters a boost
Print14 December 2015
Tesco came up with an innovative pop-up idea in London this year which no doubt earnt the grocery giant some brownie points with bleary-eyed commuters feeling the effects of the night before.
With Thursday 10 December being one of busiest nights of the year for office Christmas parties, with millions celebrating on this date, Tesco hosted pop-up ‘Hangover Help’ stations in three of its London stores the following day.
The pop-ups, located at Canary Wharf, Bishopsgate and Monument Metro stores opened at 6.30am on Friday morning and provided customers with feel-good smoothies and ‘life-saver’ juices. Commuters were also given recipe cards for breakfast dishes designed to bring a smile back to their faces.
Discussing the inspiration behind the idea, Rachel Jones, London convenience director, said on the day: “We know many of our customers will have entered into the festive spirit last night so we’ll be helping them get through the morning with delicious smoothies that give you a lift and leave you feeling fresh. We’ll also be serving Virgin Bloody Marys which should help our customers feel fresh and rehydrated.”
Smoothies included The Kickstarter, which contained melon, pineapple and fresh ginger, all designed to help weary customers get through the day Meanwhile recipes for the perfect hangover breakfast included The Comforter, the ultimate breakfast sandwich, and The Peanut Better – peanut butter and banana quesadillas, for a filling energy boost.
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