Tesco to pay Aldi €150,000
Having won its case against Tesco for trademark infridgements, Aldi has announced that it will donate the €150,000 settlement to St Vincent de Paul
Print18 December 2012
Aldi has won High Court proceedings against rival Tesco for trademark infringements.
The discounter will receive €150,000 in damages from Tesco Ireland in the settlement. Tesco Ireland has agreed not to engage in comparative advertising involving use of Aldi’s trademarks after the multiple used ‘inaccurate comparative advertising’ over a period of time.
Aldi claimed that this advertising had the effect of confusing consumers into making purchasing decisions they may not otherwise have made.
Aldi Stores (Ireland) group buying director Niall O’Connor said that Tesco’s pricing campaign failed to compare like with like; had misstated the sale price of the relevant product and failed to compare the relevant quantity of the product.
In the settlement Tesco cannot compare products which are similar but have significantly different ingredients and has undertaken not to display comparison of product prices unless the products meet defined criteria relating to quality, composition, and ingredients.
In one example, Tesco compared the price of mint humbugs sold by it and by Aldi and stated the weight of both bags was 250g, when the weight of the Tesco product was just 200g.
"The effect of today’s undertakings is that consumers can expect and demand clear, transparent and accurate information on comparative advertising to enable them to make properly informed decisions about what they buy and who they buy from," O’Connor said.
The €150,000 awarded to Aldi is to be donated to its nominated charity, St Vincent de Paul.
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