Tesco marks IWD 2019 with Women’s Museum of Ireland
Tesco Ireland has partnered with the Women’s Museum of Ireland to celebrate the inspirational women of Ireland in honour of International Women’s Day 2019, with a special installation across its stores today.
8 March 2019 | 0
Tesco Ireland is showcasing Ireland’s historic female figures and their pioneering contributions to society as part of the International Women’s Day 2019 celebrations. The supermarket says it wants to provide a platform for those both well and less-well known in Ireland’s history.
Six of the inspiring women featured in the Women’s Museum of Ireland activation in Tesco stores nationwide were chosen by Tesco colleagues on foot of their historic impact both at home and abroad and how they’ve influenced them in today’s world. Customers of Tesco stores across the country will see the stories of these women come to life across Friday, International Women’s Day.
The Women’s Museum of Ireland, a virtual museum, was founded in 2012 to promote the formal recognition of the role of women in Irish history as well as the role of Irish women abroad. The museum hopes to encourage the continuation of these successes in a new generation of women in Ireland and abroad.
Jeanne Sutton, who runs the Women’s Museum of Ireland on a voluntary basis, said the museum is very proud to have a spotlight on Irish women of history with Tesco for International Women’s Day. “With no physical location,” Sutton said, “our Museum lives online and we’re very happy to have it brought to life across Ireland with the help of Tesco Ireland.
“We’ll reach a whole new audience and the stories of our women will live on in new mediums,” she added.
Ruairi Twomey, marketing director, Tesco Ireland, said the chain is “incredibly proud” to partner with the Women’s Museum of Ireland for this celebration of International Women’s Day “We’re inspired everyday by the women across the country who work and shop in our stores,” he said, “and hope to inspire the next generation by telling the somewhat unknown stories of inspirational women of Irish history.”
The six inspirational Irish women chosen for the project are Oonagh Keogh, Katy McNulty, Carmel Snow, Lizzie Le Blond, Grace O’Malley and Constance Markiewicz. To learn more about the project, visit www.womensmuseumofireland.ie.