Tesco launches new partnership with Swim Ireland
Tesco Ireland has announced its new sporting title sponsorship of Swim Ireland, the national governing body for swimming, water polo and diving in Ireland.
Print28 May 2019
Tesco has pledged its support to Swim Ireland in a new sponsorship agreement that will see the grocery giant provide as much “little helps” as possible to the organisation, its athletes and their families. As well as this, the long-term objective will be to increase active participation in swimming throughout the country, by way of a number of joint initiatives in the near future.
Swimming already has strong participation figures, and is a prioritised sport in the National Sports Policy. Over the course of the partnership, Tesco and Swim Ireland will roll out programmes to drive even stronger levels of participation in communities around the country. This will include existing initiatives such as Get Ireland Swimming and Swim for a Mile, and new initiatives including ‘National Swimming Day’ and ‘Support your team, wear your green’.
Tesco will also support Swim Ireland and its elite athletes on their journey to compete on the international stage. July will see a team of 13 Swim Ireland athletes compete in the World Championships in South Korea. Not only will they compete for world success, but the event will provide the athletes with their first opportunity to qualify for the Tokyo 2020 Olympic Games.
Clair O’Donnell, head of brand activations, Tesco Ireland said the retailer is thrilled to secure this new partnership with Swim Ireland. “We are excited to work together to realise our shared mission to Get Ireland Swimming,” O’Donnell said. “Just like Swim Ireland, Tesco is at the heart of almost every community in Ireland so whether it’s learning to swim, helping athletes realise their potential or helping swimming clubs through our Community Fund; we’re delighted to help.”
Currently, Swim Ireland has over 18,000 members in 160 affiliated clubs across the 32 counties of Ireland.
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