Tesco Ireland launches nationwide food appeal
Print13 July 2020
Tesco Ireland will run a week-long food appeal calling on the shoppers throughout Ireland to support the nationwide campaign by donating a food product when they shop in-stores between 13-19 July. The donations will then be distributed through FoodCloud to local charities and food banks.
For the first time in the seven-year history of the Tesco FoodCloud Appeal, it will run for seven days, expanding the opportunity for shoppers to donate as they go about their weekly shopping.
How it works:
- Customers add an additional non-perishable item to their basket
- When leaving the shop, they pop it into the assigned shopping trolley. Dedicated Food Appeal shopping trolleys will be clearly on display in participating stores nationwide.
Non-perishable foods are paramount for local charitable organisations with tea bags, biscuits, breakfast cereals and tinned goods top of the list. Suitable food products also include pasta, rice, tea bags, packet soup, canned goods, nuts and seeds.
All items donated between 13-19 July will be shared with over 130 partner causes from the Tesco Surplus Food Donations Programme, operated in partnership with FoodCloud.
“From our partnership with FoodCloud, we know that the demand for food from local community groups supporting those most in need is on the rise due to the Covid-19 pandemic,” said Kari Daniels, chief executive officer, Tesco Ireland. “With that in mind, we wanted to do more to help and are launching a seven-day Food Appeal in our stores. We will be encouraging our customers to support if they can, by donating one item from their shop, to help people in their communities at this time.”
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