Tesco UK launches discount retail brand Jack’s

Dave Lewis, Tesco CEO, says Jack's aims to honour the company's founder 100 years on
Dave Lewis, Tesco CEO, says Jack's aims to honour the company's founder 100 years on

Tesco has officially launched Jack's, a new discount supermarket brand named in honour of the company's founder Jack Cohen. The store will stock a majority of British-made goods and aims to offer products to customers at "the lowest possible prices".



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19 September 2018 | 0

As has been predicted in recent months, Tesco in the UK has today launched Jack’s, a new discount retail brand that aims to bring products to customers “at the lowest possible prices”.

Jack’s, so named in honour of Tesco founder Jack Cohen, comes as part of Tesco’s centenary celebrations. The company aims to launch 10-15 outlets in the coming months, with the first stores opening this week in Cambridgeshire, Chatteris, Lincolnshire and Immingham.

The company adds that eight out of 10 brands sold in Jack’s will be “grown, reared or made in Britain”, an angle that is sure to prove popular in some sections. The store’s own-brand offering will also be named Jack’s, while the store will stock a range of “general merchandise” on a “When it’s Gone, It’s Gone” basis. Middle aisle in Aldi, anyone?

The UK’s retail market is even more intensely competitive than our own. The top supermarkets have been facing intense competition from discounters Aldi and Lidl, which have both grown their percentages over the past year. This growth – at the expense of other retailers’ share – is ostensibly what has prompted Tesco to launch this new store brand.

At the launch event at the first Jack’s store to open, Tesco Group CEO Dave Lewis said that Jack Cohen “changed the face of British shopping.

“Jack Cohen championed value for customers and changed the face of British shopping,” Lewis said. “He’s an inspiration for all of us and that same spirit still drives Tesco now.

“It’s fitting that today we mark the beginning of Tesco’s celebration of 100 years,” he added, “by launching a new brand bearing his name.”

So then, a new front in the supermarket wars is open. It’s an interesting development for Tesco, to enter the discount market just a week after launching a high-profile, modish partnership with Jamie Oliver in the main supermarket brand. They’re covering all bases, demographically. It will inevitably take some time before Jack’s can break into the Kantar Worldpanel listings, but watch this space.


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