Tesco Ireland unveils home-recyclable potato packaging
Ireland’s first fully recyclable packaging trial for new season potatoes
Print1 June 2021
Tesco has become the first retailer in Ireland to make its packaging for 1kg new season potatoes fully recyclable while also reducing the amount of paper used in its 2.5kg potato packaging.
This step change on packaging will commence on a 12-week trial basis in 100 stores, with plans to roll out the changes to more products if successful. As one of Ireland’s favourite grocery items, this change will have a significant impact on reducing plastic waste.
The new paper bags will carry the green ‘widely recycled’ logo and can be recycled at home using the kerbside collection infrastructure. The new single ply paper bag is responsibly sourced from Forest Stewardship Council (FSC) accredited material and replaces the existing plastic 1kg bags. Plastic components of the 2.5kg potato paper bag, which contained a non-recyclable net window, will be removed and will be fully recyclable.
The packaging change will initially cover Tesco’s range of ‘New Season Early Potatoes’. The move will also reduce the amount of paper used in Tesco’s 2.5kg new season potatoes bag by 30% and remove almost 50,000 non-recyclable 1kg new season plastic bags from the waste system annually.
Over the course of the trial, over 130,000 packs of Irish grown new season early Premier and Queens potatoes are expected to be sold across Ireland in the new packaging.
Joe Manning, commercial director, Tesco Ireland, said he was pleased that Tesco is again leading the way in removing excess and non-recyclable material from its business as part of its ongoing 4Rs (Remove, Reduce, Reuse, Recycle) strategy, which includes plans to make all packaging fully recyclable by 2025.
“Working with our partners at Country Crest,” Manning said, “this change to our potato packaging means that customers can enjoy the best of new season Irish grown Tesco potatoes even more as the packaging will be fully recyclable through the at-home recycling infrastructure.”
“We aspire to use as little packaging as possible,” he added. “Where we can’t remove packaging, we aim to reduce it to an absolute minimum, and we do so with recyclability in mind. As part of this work, we also recently became the first retailer in Ireland to create a recycling solution for soft plastics where we have in-store collection points in each of our 151 stores.”
Denise Foley, national account manager, Country Crest, which has grown and supplied potatoes and onions to Tesco for over 20 years, takes its sustainability role very seriously and is happy to be contributing further to Ireland’s sustainability goals:
“This environmental breakthrough has made the launch of our new season early premier potatoes even more special,” Foley said. “Grown in glasshouses in North County Dublin by two of our growers, Matt Thorne and Willie Rogan, who specialise in early varieties, this new packaging makes the Tesco potatoes the ideal choice for a family and for the environment. Our growers’ expertise in early varieties means the very best quality potatoes make it to Tesco and onwards to your plate.”
“We are hopeful that a successful trial will lead to further reductions of plastic packaging on Tesco own-label potatoes over the coming months,” she added.
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