Tesco Ireland joins forces with Camogie Association
"If she can't see it, she can't be it". That is the phrase employed by 20x20, a campaign to boost visibility of women's sport in all areas and disciplines, "an all-inclusive movement to shift Ireland’s cultural perception of women’s sport". Tesco Ireland's latest initiaitive might go hand in hand with this, having just agreed a two year deal to become Youth Development sponsor of Ireland's Camogie Association.
27 January 2020 | 0
Tesco Ireland and the Camogie Association have announced a new two-year deal in which the retail giant will serve as Youth Development sponsor, through to the end of the 2021 season.
Within the Camogie Association, youth development is a key area that touches all corners of the country at grassroots level. The work of staff and volunteers is aimed at ensuring that the sport is “inclusive to any young woman or girl who wishes to participate in the game by providing them with opportunities to play the game at recreational and competitive levels.”
As Youth Development Sponsor, Tesco will support the All-Ireland Post-Primary Camogie Schools Championships as well as the All-Ireland Minor Camogie Championships. Additionally, the sponsorship will see Tesco support the association’s Camán to Croker and Hurl With Me development initiatives. Tesco’s network of stores will partner with their specific local camogie clubs, to activate their initiatives during the course of the project.
In keeping with the Camogie Association ethos of inspiring young women and girls to play and empowering them to stay in the sport, Tesco will seek to bring community involvement to the forefront of the partnership
Speaking at the announcement of the sponsorship, Camogie Association president Kathleen Woods said the commitment by Tesco will allow the association to continue the growth it has experienced in recent years. “Youth Development is a cornerstone of our sport,” said Woods. “We strive to create an environment which is fun and inclusive and allows all players to develop to their full potential and most importantly to enjoy playing Camogie.”
“We look forward to working with Tesco Ireland to find new and innovative ways to ensure an enjoyable experience for all young players within the sport,” she added.
Meanwhile, Tesco Ireland CEO Kari Daniels said she is equally thrilled at the new partnership. “We look forward to helping inspire and empower young women and girls as they progress through the game’s life cycle,” Daniels said. “We look forward to the years ahead with excitement.”