Tayto Velvet Crunch witnesses over €4m sales

Spar brand ambassador Katie Harrington launching the group's new Community Fund to mark its 60th anniversary in Ireland

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Brand Central

Largo Foods with a market share of 47%, is the number one manufacturer in a €207million Irish crisps and snacks market, which has grown by +6.6% over the past year.

The ‘Healthy’ category, worth approximately €12.6 million is fuelling growth (Nielson, Markettrack, Value, MAT 2 November 2008). Responding to consumer trends, Largo Foods launched Tayto Velvet Crunch Cheese and Onion.

This introduced a new product to the Irish consumer, the cassava snack; further demonstrating leadership in product development.

Along with Thai Sweet Chilli and Sweet Potato Salt & Vinegar variants, this has proved highly successful. Tayto Velvet Crunch has witnessed over €4 million in sales and won the Gold Medal in the Irish Food Awards for Best New Healthy Product.

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