SuperValu’s €32m home-grown potato promise
SuperValu has revealed its ambitious expectation to sell €32m in home-grown Irish potatoes by the end of 2017, thanks to its long-term relationship with Irish growers.
21 July 2017
SuperValu expects to sell €32m in home-grown Irish potatoes this year. The ambitious target comes from its long-term relationship with growers across the country, through which the company says it is proud to support the Irish agri-food industry.
“As the number-one supporter of Ireland’s agri-food industry, SuperValu is committed to delivering high quality, locally-sourced Irish produce to consumers,” said Martin Kelleher, SuperValu’s managing director. “We work with more suppliers than any other retailer in the country, and our long term relationships with suppliers like John and Chris Fortune in Kilmore, Co. Waterford allow us to drive the fresh food leadership agenda while giving shoppers the very best in locally sourced food.
“We look forward to working with the Fortune brothers for many years to come,” he said, “as we continue to fulfil our commitment to supporting local business.”
John and Chris Fortune provide SuperValu stores across Ireland with a rich supply of potatoes including New Season Irish potatoes, Roosters and Queens along with Kerr’s Pinks, Golden Wonders and more.