SuperValu wins Best Supermarket Wine Outlet 2019

SuperValu scoops title for third time at the Sunday Business Post Gold Star Awards, with feedback praising its "expanded Chilean boutique ranges and super new German offerings"

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17 January 2019 | 0

SuperValu got 2019 off to a winning start, by being named ‘Best Supermarket Wine Outlet 2019’ in the Sunday Business Post Annual Gold Star Awards.

The centrality of the supermarket category was highlighted at the ceremony; according to the Sunday Business Post, “the supermarket category is always an important one as, despite Ireland having one of the best and most extensive independent wine and spirits networks, it is where a great deal of wine is also purchased”.

Last year, in a closely-fought contest, Dunnes pipped rivals to the post to be named the winner, largely due to its in-store upgrades. However, this year, the newspaper’s wine correspondent Tomas Clancy emphasized SuperValu’s renewed vigor and impressive range expansion.

“SuperValu has hit back, where it matters in the quality of its wines, in continuing to expand its portfolio,” Clancy said. “It has done so with aplomb and daring, such as in its expanded Chilean boutique ranges and super new German offerings. Overall, then, SuperValu was a worthy winner this year.”

SuperValu’s head of wine Kevin O’Callaghan said the win reflected the group’s determination to go “above and beyond” for customers.

‘We’re absolutely thrilled to receive this award for a third time,” O’Callaghan said. “We have strived to make our off-licences and wine offerings first in class and we always go above and beyond for our customers, offering them the best and most unique wines on the market through our Specially Sourced range. 2019 is going to be another great year as we’ve got some very exciting plans and some superb wines.”

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