SuperValu welcomes eco-friendly brand GreenAware to stores

A wide selection from Compostable Gloves and Bamboo Dish Cloths to Natural Fibre Bottle Brushes and Compostable Nappy Bags, are all included in the GreenAware range

Retailer group says it is on a mission to help shoppers and local communities become more sustainable


Brand Central

1 October 2021 | 0

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SuperValu and GreenAware both believe small changes can have a big impact. GreenAware’s sustainable household products have now arrived on SuperValu shelves, in a move which will help customers around Ireland make more sustainable swaps to help the environment.

The sustainable household range which features 100% compostable, 100% natural and 100% plastic free products, is now available in SuperValu stores around Ireland. The GreenAware range includes everything from Compostable Gloves and Bamboo Dish Cloths to Natural Fibre Bottle Brushes and Compostable Nappy Bags.

The announcement is just one of SuperValu’s many environmentally friendly initiatives including reusable fruit, veg & bakery bags, fully compostable packaging on organic produce as well as soup and sandwich containers and the introduction of 100% recyclable and compostable trays in the meat, fish and bakery counters.

“We are delighted to welcome the GreenAware range to SuperValu shelves,” said Ian Allen, managing director of SuperValu.

“SuperValu is committed to providing customers with more sustainable choices and recognises the importance of green alternatives to both our customers and the environment,” Allen continued. “The GreenAware sustainable household range is all made using natural and renewable materials so is a great choice we’re delighted to offer our customers around Ireland.”

Kate Purcell, business development manager for GreenAware said the company believes that “we can all make a big difference by taking small steps and making straight swaps in our everyday lives. We’re delighted to partner with SuperValu to help us share this message.”

As part of SuperValu’s commitment to becoming more sustainable, the group has introduced Sustainable Sundays, sharing the steps SuperValu is taking to improve its impact on the planet and how customers can get involved too.

SuperValu says it is also committed to being Net Zero Carbon by 2050 in addition to moving to sustainable packaging. The group has also pledged to operate all facilities with 100% green electricity and to send no recoverable waste to landfill. Any food surplus in stores is sent to re-distribution charities so food waste is minimised as well as helping to alleviate food poverty.



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