Supervalu to source €25m of Irish potatoes
With volume up almost 12%, the Supervalu group expects to surpass last year's Irish potato sales of €25 million over the coming season
8 July 2009
Supervalu announced the arrival of the first new season Irish potatoes, delivered to over 190 stores nationwide last month. The group spent over €25 million on Irish potatoes in 2008 and with volume up almost 12% expects to exceed this again in the coming year. According to Supervalu, indications are that consumers are returning to home-cooked familiar foods amid the current recessionary environment.
Approximately 35,000 tonnes of potatoes are sourced from Supervalu’s group of dedicated growing partners and packed into the Supervalu branded bags. The potato supply is a nationwide enterprise, with primary packers based in Dublin, Kilkenny and Cork, and product sourced from growers in Donegal, Louth, Meath, Monaghan, Wicklow, Carlow, Wexford, Kildare, Dublin, Cork and Waterford.
During 2008 Musgrave and the Supervalu brand made a significant contribution to the Irish economy and Irish suppliers, with 75% of all products purchased on behalf of all its retail partners either produced or manufactured in Ireland. This represents total purchases from Irish suppliers in excess of €2.85 billion.