SuperValu renews partnership with Everymum, providing free baby gift bags to new mums

Parent Lisa Connolly and Supervalu Grange in-store baby expert Laima Vaniciulienie pictured at Supervalu Grange, Cork. (Pic Daragh Mc Sweeney/Provision)

14-year partnership to continue for an additional three years



11 February 2021

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SuperValu has renewed its ongoing partnership with Everymum for an additional three years, in a move which will see them continue to work together to provide free baby gift bags to new mums. Over the past 14 years, SuperValu and Everymum have distributed over 700,000 free baby gift bags in-store to new mums nationwide.

Provided by Ireland’s largest online parenting community, Everymum, the Everymum gift bag is packed full of free baby product samples such as baby toiletries, nappy bags and wipes, along with discounts and useful information. The bag also includes a SuperValu online shopping voucher to the value of €10 off €80 spend. There are approximately 50,000 bags distributed each year to new mums across Ireland.

Thanks to the SuperValu partnership, pregnant women and new mums can conveniently collect their gift bag from their local SuperValu store. All you need to do is register as a member on, download or print the voucher and show it to a SuperValu staff member to claim your free bag.

Commenting on the partnership renewal, Shane Lynch, SuperValu marketing manager, said; “We are delighted to continue our work with Everymum for another three years. Over the past 14 years we have helped distribute almost 700,000 free baby gift bags to new mums across the country and we know how much they love coming in-store to collect their bags packed with useful products and information. At SuperValu we understand the pressures of being a new parent and this partnership is only one aspect of the ongoing support SuperValu tries to provide parents with existing initiatives such as great value prices on trusted baby care brands as well as weekly offers available in-store and online.”

Gina Miltiadou of Everymum said the group was delighted to renew the partnership, stating: “This will ensure that every mum in Ireland gets the support she needs as she embarks on the most important journey of her life.”

For more information on how to claim a free baby gift bag go to To check out weekly SuperValu offers on baby products check out or in-store.



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