SuperValu opens Newcastle store following €15m investment

(L-R) Bobby Heade; Breda Flaherty; and Ian Allen, SuperValu; with Micheal Morgan, Musgrave Operating Partners. Pic. Keith Arkins Media

New store will create 85 new jobs in the local area



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28 April 2023

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SuperValu, Ireland’s leading food retailer, is launching a new state-of-the-art store in Newcastle, Co. Dublin following a significant €15 million investment. The new store, which will create 85 new jobs in the locality, is now open to members of the public.

The innovative store will provide a wide range of high-quality produce in line with SuperValu’s new food experience offering, designed to offer customers an exciting, vibrant, and simpler shopping experience with extensive sustainable choices on offer.

SuperValu Newcastle will have an enhanced fresh-food range with a focus on artisan and vegan products, a premium fruit and veg offering including loose products, which will inspire shoppers to make more sustainable choices, while giving greater choice in terms of seasonality, Irish and organic produce.

The store’s butchers, fishmongers and bakers are trained to the highest standard to ensure customers enjoy the best quality and service, and are always on hand to offer expert advice as well as cooking tips and inspiration. The new store will provide delicious convenient choices from the Freshly Prepared and Donnybrook Fair ranges, with options for all customers including meals for one, meals for two, family and light sides and bites.

SuperValu Newcastle boasts an innovative delicatessen, bakery, and meal solution offering as part of the food experience programme, which will continue to be rolled out across more SuperValu stores this year. The store will be an exemplar of the future of retail – delivering customers a transformed and more sustainable food offering. Online shopping and delivery will also be available to the local community.

Supporting local producers and suppliers is of key importance to the team in SuperValu and the Newcastle store will bring exclusive offerings to customers across the Taste of Local range, which contains over 30 products sourced directly from up-and-coming producers within the region. In addition, the store will offer a wide array of products from over 1,800 Irish suppliers around the country.

A new plaza connecting the site with Graydon Road will help create a vibrant new public space, with a focus on biodiversity and pollinator-friendly planting. More than 1,100 plants within the scheme will be pollinator-friendly, supporting the eco-system for bees and enabling them to thrive. This will help encourage engagement with environmental issues by visitors to the store from within the community and beyond.

The store operations will also meet the highest sustainability standards, in line with SuperValu’s commitments in this area. It will use renewable energy heat pumps for heating, solar panels for electricity, as well as ultra-efficient LED lighting and refrigeration units.

Ian Allen, managing director, SuperValu said: “I am delighted to open this new state-of-the-art SuperValu store in Newcastle, Co. Dublin, creating 85 new jobs in the process. SuperValu stores are at the heart of many communities around Ireland and through this investment, SuperValu Newcastle will provide the local community with great value and the highest-quality service and produce available. Our fantastic range of fresh meat, fish, fruit & veg, bakery and unrivalled local products in our Taste of Local range, will bring an unparalleled shopping experience to the locality.

He added: “At SuperValu, we believe in making communities better by caring for our environment. From a sustainability perspective, this new store is a shining example of the best that SuperValu has to offer and has been designed to be as environmentally friendly as possible. We are proud to be here today to open our new-look store to the community, and we look forward to serving the local community in the months and years ahead.”



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