SuperValu Off-licence Awards

Ciaran Lewis and Andy O’Hara (Edward Dillon), Siobhan O’Keeffe and Padraig Doran (SuperValu St Aidan’s Shopping Centre, Wexford) and Brendan Macken (Musgrave)

Now in their 17th year, the Edward Dillon SuperValu Off-Licence of the Year Awards, have once again highlighted the high standards of off-licences across the country.

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Brand Central

SuperValu, St Aidan’s Shopping Centre in Wexford Town was named overall winner of the Edward Dillon SuperValu Off-Licence of the Year Awards 2009, beating off competition from runners-up SuperValu in Fermoy, Kanturk and Carrigaline. The awards, which are now in their 17th year, recognised the achievements of 30 finalists short-listed from all over the country.

The stores were judged on a range of criteria including overall appearance and standards within the off-licence, as well as compliance across all categories of alcohol. Judges also took into account implementation of promotions, innovative spirit, beer and wine displays, staff knowledge and qualifications. And this year the judging panel introduced a new element, whereby off-licence managers were asked a number of practical questions.

The judging panel consisted of independent marketing consultant, Michael Simpson and independent business consultants Carthage Conlon, John Leahy and Pat O’Neill.

Speaking about the event, Andy O’Hara, sales director, Edward Dillon, said: “We are very proud to sponsor the SuperValu Off-Licence of the Year Awards. These awards have a gone from strength to strength over the past 17 years, with the standard this year the highest ever. I would like to congratulate all of the finalists, especially the winners Wexford Town and runners up Fermoy, Kanturk and Carrigaline.”

The overall SuperValu Off-Licence and Wine Store of the Year Award winner and runners-up will head off on a trip to South Africa, where they will have the opportunity to visit the Nederburg Winery and vineyards.

The black-tie awards ceremony took place last month at Dunboyne Castle Hotel, Dunboyne, Co Meath, and was attended by the 30 finalist stores, representatives from Edward Dillon and SuperValu, and a number of key trade media.

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