SuperValu marks World Autism Awareness Month with free online delivery for autism community
SuperValu, in partnership with AsIAm, reaffirms its support of the Autism Community with the roll-out of more activities for 2019
Print20 March 2019
SuperValu will offer free online delivery for the autism community in stores across April in support of World Autism Awareness Month.
Building on the success of its autism-friendly shopping evenings, SuperValu, in partnership with AsIAm, continues its work in raising acceptance and education and breaking down the barriers that affect over 50,000 families in Ireland with a family member who is on the autism spectrum.
SuperValu is already leading the change with a range of initiatives, including holding weekly autism-friendly shopping evenings in its stores across the country, and sponsoring nationwide ‘Community Seminars’. Run in partnership with AsIAm, these provide information and guidance for autistic people and their families.
Increased activity in 2019
This year, SuperValu is stepping up its activity. As well as the free online delivery initiative, the retailer is partnering with AsIAm and the association’s occupational therapist to identify and highlight products in-store and online which are autism-friendly.
SuperValu will also be providing education and information to the wider public throughout April to help increase understanding and acceptance of autism.
“Our free online delivery initiative in 101 stores nationwide, is unique in that it offers convenience when sometimes getting out of the house and into a store can be difficult for many,” said SuperValu marketing director, Ray Kelly.
Kelly added that the group was “incredibly proud at what our stores, their staff and their customers have achieved with autism-friendly shopping evenings and ultimately maximising our unique position to build and enhance inclusive communities”. He also praised Scally’s SuperValu in Clonakilty for playing “an integral part” in delivering the first ‘Autism Friendly Town’ in Ireland.
Impacts of AsIAm partnership
Adam Harris, founder of AsIAm, outlined how the association’s work with SuperValu had positively impacted the autism community. “Working in partnership with SuperValu on their autism awareness initiatives has really helped to increase acceptance and helped people to understand how they can make themselves and their communities more inclusive,” Harris said.
“Supermarkets, in particular, can act as a trigger for autistic people,” Harris added, “so for SuperValu to cement their support with their free delivery initiative is a great way of easing the stress of shopping when it’s not the most suitable time. Through SuperValu’s initiatives and activations both in-store and online, we hope to see a further step change in building inclusive communities.”
To avail of free online delivery for the month of April, members of the autism community can log on to SuperValu.ie for further information.
*Free online delivery is valid for all transactions over €30 from 18 March until 30 April.
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