SuperValu expands healthy meals with acquisition of Clean Cut Meals
The high quality meal range will enhance the healthy meals offering available to SuperValu customers
Print6 June 2024
SuperValu has announced an expansion of its convenience meal offering following the acquisition of Clean Cut Meals by Musgrave.
This high quality meal range will further enhance the healthy meals offering available to SuperValu customers, in what is a rapidly growing category of the market.
Established in 2015, Clean Cut Meals is a healthy ready meal production company based in Galway and employs 20 staff. The company currently prepares thousands of healthier meal solutions each week which is expected to grow significantly with access to SuperValu & Centra’s nationwide retail network.
Range of meals
The business offers a range of meal plans including breakfast, lunch, dinner and snack options. Its monthly menu changes to keep the range as fresh as possible, strengthening their ability to adapt to changing customer tastes and demands.
Luke Hanlon, interim managing director, SuperValu and Centra, said: “Customers are increasingly seeking healthy, tasty and convenient meal offerings, and we have invested heavily in developing our market-leading offering in this category. The acquisition of Clean Cut Meals will build further on this investment as SuperValu and Centra continually seeks to innovate and enhance its offering in order to meet the needs of our customers in communities all across Ireland.
Conor McCallion and Michéal Dyer, co-founders, Clean Cut Meals, said: “As we reflect on the humble beginnings of our brand, from late nights in the kitchen to navigating the challenges of entrepreneurship, we are filled with pride and nostalgia. This acquisition opens doors to new possibilities, allowing Clean Cut Meals to reach a broader audience through the 700 strong SuperValu and Centra stores nationwide.
“Our products, once crafted with love in a modest kitchen, will now grace tables across the country, promoting a healthier lifestyle for all. We are excited to bring our healthy and nutritious range of meals and products to SuperValu and Centra customers across the country.”
Read more: SuperValu Mayfield reveals revamped store
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