SuperValu commits €500,000 to promoting Irish businesses in run-up to Christmas

Each week, SuperValu's Monday Market Instagram takeover will highlight a selection of local businesses

New campaign is calling on the Irish public to shop local wherever possible and go to to do their Christmas shopping this year



6 November 2020

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SuperValu has announced a new €500,000 campaign to encourage shoppers to buy Irish and support local business this Christmas. Having always believed in the importance of buying local and Irish, SuperValu states that in light of the last eight months, this has become even more important. The campaign, running across TV, radio, print and social media, will be urging consumers to buy Irish, supporting their local businesses, the economy and helping to create and keep jobs in communities in Ireland.

The campaign has been developed to give those businesses who may have been impacted by the pandemic a national platform to help them drive sales at what is their most crucial trading period of the year. Alongside highlighting small Irish food producers who are part of the SuperValu Food Academy programme, SuperValu is also working with Guaranteed Irish, driving consumers to, a new initiative showcasing the best of locally based Irish businesses in communities around the country.

Together with an extensive advertising campaign running in the lead-up to Christmas, SuperValu is also dedicating support to the initiative on its social media channels which have over 480,000 followers across Instagram, Facebook and Twitter. Each week SuperValu will call on small Irish businesses to get involved with the group’s Monday Market Instagram takeover which will highlight a selection of businesses from those that entered. The Monday Market, which acts as a virtual Christmas market for all your shopping needs this festive season, kicked off last week with over 450 businesses already applying to be involved.

In light of SuperValu continuing to trade as an essential business during the national lockdown, the company is now playing its part to encourage shoppers to buy from other Irish retailers in the run-up to Christmas and help them get on the road to recovery.

“Small businesses form the backbone of the Irish economy, so it is vital that we support them during these turbulent times,” says Tara Clifford, strategy marketing manager, SuperValu.

“SuperValu has always believed in the importance of buying local and it has been in the DNA of our business since we first opened. We understand that Christmas is the biggest sales opportunity of the year for many companies and there is a risk that people will simply buy online from international sites, especially now, with many Irish businesses having to physically shut their doors during lockdown.

“With this campaign we are calling on the Irish public to please shop local wherever possible and go to for your Christmas shopping this year,” she added.

Brid O’Connell, CEO of Guaranteed Irish, said SuperValu’s help and support will “benefit so many businesses right across the country that are struggling during these difficult times.

“It may be a surprise to people, but for every €100 spent in the community, this is worth €500 to the economy because of the local multiplier effect, so making the conscious decision to shop local has huge benefits,” O’Connell added.

For more information on how you can support your local community this Christmas go to or find SuperValu on Facebook, Instagram and Twitter. Go to to see the best of locally based businesses throughout the country for all your shopping needs this Christmas.



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