SuperValu becomes first to offer Irish-grown corn on the cobs nationally
3 September 2015
SuperValu has gone all corny on us! No, the supermarket group hasn’t become overly-emotional or started telling terrible jokes all of a sudden. Instead, the retailer has announced that it expects to sell 50,000 home-grown Irish corn on the cobs this autumn.
Supplied by Cork-based producer Rowland Newenham, this is the first time that Irish-grown corn on the cobs will be available on a national scale in Ireland, with SuperValu becoming the first retailer in the country to offer this fresh Irish product nationally.
The Irish corn on the cob will be available at SuperValu’s 221 stores nationwide from tomorrow, Thursday, 3 September.
Operating from 140 acres in Carrigaline, Co. Cork and employing ten staff, Rowland Newenham sowed two crops of four varieties in late April and early May, grown under biodegradable plastic for early planting. The producer also supplies SuperValu’s fresh Irish brussels sprouts, rhubarb, leeks and fennel.
Commenting on the announcement, Martin Kelleher, managing director, SuperValu, said: “At SuperValu we are committed to supporting the Irish agri-food industry through long-term sustainable partnerships, sourcing from over 2,200 Irish suppliers. Our relationship with Rowland Newenham, now in its 37th year, enables us to bring the best of quality Irish produce to SuperValu customers while also helping to support local jobs.”
Rowland Newenham said: “Corn on the cob is a seasonal favourite and I am delighted to be growing this crop here in Ireland and supplying it on a national scale for the first time. Our relationship with SuperValu continues to thrive as we share a vision to bring fresh quality Irish produce to consumers and we look forward to continuing this partnership long into the future.”