SuperValu and Centra invest €28m in Reverse Vending Machines

Stores will collect over 320m containers annually under new Deposit Return Scheme



22 January 2024

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Ahead of the launch of the new Deposit Return Scheme (DRS) on 1 February, SuperValu and Centra are investing €28m in Reverse Vending Machines as part of their continued commitment to building more sustainable communities.

SuperValu and Centra have installed Reverse Vending Machines (RVMs) in 540 stores across the 26 counties in Ireland.

A total of 667 Reverse Vending Machines are available to customers in 219 SuperValu and 321 Centra stores nationwide. The scale and geographical spread of Reverse Vending Machines in SuperValu and Centa stores ensures that customers in large and small communities across the country can more easily make their returns nearby.

Trials in stores began in early 2023 and one key result being that customers will see two machines present in higher footfall locations to increase efficiency and convenience in returning containers.

“As part of our strategy to build more sustainable communities and play our part in protecting the planet, we are delighted to roll out the DRS scheme across our 540 SuperValu and Centra stores. By investing €28m in the installation of over 600 Reverse Vending Machines in every county in Ireland we hope to make returns as convenient as possible for everyone,”  said Ian Allen, managing director, SuperValu and Centra.

“Investments in DRS complement other environmental initiatives undertaken by retailers, such as installation of solar panels, the implementation of fridge doors for energy conservation, LED lighting, and efforts to reduce packaging,” he continued. “These collective actions show the commitment to reducing our overall climate impact and growing sustainably every day. We and our retailers understand the important role we play in supporting communities and ensuring that we make the implementation of the DRS scheme as easy and convenient as possible for our customers.”

SuperValu and Centra estimate that 90% of recyclable PET bottles and AUL cans sold in store will be returned and more than 320 million containers are projected to be collected annually with the rollout of Reverse Vending Machines across the store network.



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