Superquinn share rises after more price cuts
Following its most recent round of highly publicised price reductions Superquinn's market share increased from 13.2 to 13.6% in July
11 September 2009 | 0
Latest figures from TNS Worldpanel revealed that Superquinn’s share of the grocery market increased from 13.2 to 13.6% in July “as well as year on year increases” in its Dublin stores.
The news was announced last month at the same time the supermarket chain revealed it was launching a new round of price reductions on branded and private label products across its 23 stores.
Superquinn says its share gains are thanks to heavy discount activity it has carried out this year already. In May it launched a ‘Baby Price Crash’ promotion making its baby range the cheapest on the island of Ireland. The retailer also reduced prices on all health and beauty products by 33%, as well as dropping prices on most popular brands through its ‘Ireland’s favourites’ promotion.
Trading director James Wilson said the price cuts were achieved through “working in partnership” with suppliers so that customers can avail of savings without compromising on quality. This year Superquinn has also introduced hundreds of new own brand lines, in addition to weekly euro saver promotions where customers can get more than 50% off the normal price of brands.