Standing proud: Barefoot launches striking new rainbow label

A proud ally of the LGBTQ+ community since 1988, Barefoot Wine is committed to accepting everyone exactly as they are


Brand Central

8 June 2022

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This June, Barefoot, the number seven wine brand in Ireland*, will be celebrating Pride Month with the launch of an eye-catching new label, inspired by the Progress flag. The striking new label will feature on the brand’s award-winning Pinot Grigio as a mark of Barefoot’s long-standing advocacy of the LGBTQ+ community.

Barefoot has been a proud ally of the LGBTQ+ community since 1988 and the brand says it is committed to accepting everyone exactly as they are, spreading inclusivity and positivity to wine lovers across the globe. Today, Barefoot continues to support LGBTQ+ communities by taking part in Pride parades and supporting LGBTQ+ charities all over the world.

Crisp and light-bodied, with tart green apple notes and citrus and peach flavours, Barefoot Pinot Grigio It is perfect to enjoy with friends and family this summer as you celebrate Pride and all it stands for.

The Barefoot Pride bottles will be available in all grocers in Ireland, (RRP: €10).

Learn more about how Barefoot’s work with the LGBTQ+ community by visiting

*(Source: IRI Marketplace Total Ireland – Still/Table Wine – Total Off-Trade Coverage – MAT FY 21)



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