Spilling the beans with Velo Coffee Roasters
We catch up with owner Rob Horgan to hear about the coffee roasters' new deal with Dunnes Stores and latest team members
16 December 2020 | 0
2020 has been an exciting 12 months for the Cork-based Velo Coffee Roasters who are making waves in the coffee industry both locally and nationally.
Founded in 2017, Velo Coffee Roasters is a multi award-winning business that roasts a wide selection of single origins along with its own original blends in its roastery on the fringe of Cork city.
A fast-growing local business, Velo Coffee Roasters is currently one of Ireland’s top coffee roasters, thanks to its online store and increasing retail presence. In 2020, Velo has again won multiple national and international Quality Awards.
We caught up with business owner Rob Horgan to spill the beans on the recent developments surrounding this growing Cork producer.
“It’s been a very busy few months for the team,” Horgan says. “The online store has taken off which gave us the opportunity to welcome two new additions to the team to work solely on the online business.”
Recently, Paulina Gembutaite has joined Suzanne Casey to look after the online division with David Doyle coming on board as brand manager. Obviously, with a bigger team and increasing demand, the team needed to find a larger premise for their growing production. The artisan roasters has just moved from a 1,200sq ft unit to a 5, 000sq ft purpose facility.
“Coffee is in a boom worldwide,” says Horgan; “consumers are becoming more educated on what is good quality coffee, this is leading them to invest in home brewing and a better experience when it comes to coffee.”
Globally, the worldwide coffee market was worth over $100 billion in 2019 and that is expected to rise to $155 billion by 2026. This has certainly been noticed by the team at Velo Coffee Roasters as the company’s online sales for November have surpassed the entire sales for 2019 by over 100 times.
Successful Dunnes deal
If this was not enough good news for the coffee roasters in just a short period of time, the group has just secured a successful deal with Irish supermarket chain Dunnes Stores. Over the coming weeks, its award winning ‘Velo BMX’ will be hitting Dunnes Stores shelves nationwide just in time for Christmas.
“The Velo team are not just excited, but very proud to see our hand-roasted coffee go from strength to strength,” Horgan says of the new partnership.
From Brazil with love
Quality and traceability are key for these artisan roasters. Once the team choose the finest beans, they are then roasted to best highlight the characteristics of each coffee before they are either sold to various shops and cafes or in their online shop.
‘BMX’ uses single origin beans sourced from Brazil. “We get the beans from of our favourite producers in the town of Monte Carmelo in Brazil,” says Horgan. It has rich notes of dark chocolate, caramel, and roasted nuts. This coffee has a well-balanced sweetness and a long-lasting finish, with a creamy body and medium acidity. When shopping in Dunnes Stores, customers will be able to choose from both whole bean and ground bags of coffee.
“We’re excited about investing in the company and team over the coming months, by getting a new roaster, new packing facilities and creating more job opportunities around the business, we plan to bring it to the next level again in the new year,” Horgan adds.