Special offers & low prices a top priority for Irish consumers post-downturn

“Always having to watch every penny” concerned 60% of consumers while 28% complained of “not having enough ‘me’ time”.

Irish consumers spend more time looking for special offers and low prices than they used to do and are more careful about how they use their credit cards. This finding emerged from research carried out last October by Toluna/Mintel into how the economic downturn has affected their lifestyle here in Ireland.

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Seeking low prices and special offers emerged as the top post-downturn lifestyle choice for 81% of RoI consumers followed by careful credit card use (cited by 59%). 43% of consumers claim to have no money left each month after paying the bills while 27% had bills overdue.

Some 16% reported that they now worked longer hours than they used to and 6% claimed to be using debt to maintain their pre-downturn lifestyle.

The Toluna/Mintel research found that rising utility bills was of most concern to consumers at 82% while rising grocery bills was cited by 71%.

“Always having to watch every penny” concerned 60% while 28% complained of “not having enough ‘me’ time.”

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