Spar’s Better Choices campaign launched by Irish Olympians
Brand ambassador Kellie Harrington takes on rower Gary O’Donovan in a series of “healthy” challenges
31 January 2023
Spar ambassador, Kellie Harrington and Gary O’Donovan have joined forces to launch Spar’s new Spar Better Choices campaign for 2023, which aims to encourage customers to make “Better Choices” when shopping across Ireland’s favourite convenience retail network.
The campaign features the two champions taking each other on in a fun set of challenges to see who will be crowned the Spar Better Choices Champion and if you’re wondering which of the sporting duo was crowned the winner of the Smoothie Slalom, the Popcorn Relay and the Apple Bobsleigh challenges, please check out Spar’s social media channels, and https://youtu.be/nMF9NAdgD10.
To launch the initiative, Spar has partnered with dietician, Dr Yvonne Finnegan, and there is an educational element to the campaign, with text appearing on screen to educate viewers on the nutritional values of the foods used by the Olympians in the challenges. The fun facts in the videos help build confidence in the mind of the consumer when it comes to making better choices when shopping in their local Spar.
“The Spar Better Choices initiative gives customers guidance on choosing the best foods for their lifestyle while on the move,” said Spar sales director Colin Donnelly. “In conjunction with approved dietitians, we have been adding to our list over the years to ensure we are constantly bringing new and innovative products to Spar shoppers, which is emphasised through this campaign.”
Snack favourites under Spar Better Choices include fresh fruit, popcorn, rice cakes, nuts and seeds, while Spar stores provide meal solutions through high protein meats, fresh vegetables, chilled soups and high fibre bakery products.
Spar stores also stock an extensive range of grab and go drinks from vitamin waters to protein milk and more; while many stores offer Spar customers ‘better choices’ through self-serve salad bars and grab-and-go salad bowls from the chilled cabinet.