Spar unveils new €1m marketing campaign

The executive team at Spar on location at the new campaign shoot
The executive team at Spar on location at the new campaign shoot

Spar has unveiled an ambitious new marketing campaign, encompassing TV, online and in-store, highlighting the appeal that the retailer has to all generations through the stages of life.



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2 July 2019 | 0

Spar is set to launch an exciting new TV, online and in-store advertising campaign as part of a significant €1 million investment in the brand by BWG Foods.

The advertising campaign, entitled Spar Always Changing, launches on television this week, focusing on the changing shopping habits of people as they travel through the various stages of life. Showcasing the brand’s diverse offering in line with changing consumer needs, the campaign highlights Spar as “the store of choice” for everyone from students to busy on-the-go parents. Set in a lush woodland forest, the advert also features Spar’s tree branding, epitomised further by the classic ‘Under the Tree’ strapline.

Suzanne Weldon, marketing & communications director at BWG Foods said she is hugely excited about the new campaign. “We feel it has really captured the essence of the Spar brand,” Weldon said. “It recognises that all shoppers have their own unique need, while highlighting Spar as a brand that is first to market with new and responsive offerings.”

The campaign also supports the recent launch of Spar’s new store design, currently being rolled out across the country. The outdoor, natural setting of the advert is intended to align perfectly with Spar’s new look and feel.

Featuring 10 second, 30 second and 40 second versions, the advert will target a variety of platforms including TV, radio, online, social media, and in-store digital signage.

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