Spar and Eurospar sign new contracts with Insomnia and Tim Hortons
Spar and Eurospar have signed new contracts with Insomnia and Tim Hortons to grow their coffee offering, signifying an investment of €360,000
Print5 December 2013
Spar, which is one of Ireland’s single biggest sellers of coffee by value and volume, and Eurospar have signed new contracts with Insomnia and Tim Hortons.
The new contracts will see their in-store hot beverage offering expand to a further 30 stores in 2014, signifying an investment of €360,000. The announcement comes in one of the traditionally busiest times of year for coffee sales.
For both Spar and Eurospar, sales of hot beverages are up 31% in the last four years and by 8% year-to-date. The company is predicting revenue from hot beverages to grow from €19 million to €23 million in the next year.
Commenting on the announcement, Leo Crawford, group chief executive, BWG Group said: "The hot beverage category has proved to be a resilient offering over the last few years. The growth figures for Spar and Eurospar confirm that what people consider to be small luxury goods, such as premium coffee, not only survive but thrive in hard economic times.
In the last year, more than 14 million hot beverages have been sold through SPAR stores nationwide. Milk-based coffee, such as cappuccinos and lattes, makes up the majority of hot beverage sales (50%) followed by Americano (26%), tea (15%) and hot chocolate (9%).
Crawford added that the coffee category proves significant revenue potential for retailers saying: "As the country starts to return to growth, we believe the coffee category provides huge revenue potential for our retailers and our supply partners and in this regard, we are delighted to be announcing new contracts with Insomnia and Tim Hortons."
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