Solas goes solo on Bulmers draught range

Solas Bar – The new arrangement with Bulmers Ltd offers “a one-stop shop for our draught requirements”.

Dublin’s Solas Bar has announced a one-stop-shop tie-up with Bulmers Ltd in offering the company’s entire draught drinks range.

Off-trade

27 March 2013

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Solas now stocks a range of draught beers and ciders from the Bulmers portfolio including Bulmers Original, Bulmers Light, Beck’s Vier, Caledonia Smooth, Stella Artois, Bass, Leffe, Hoegaarden and Staropramen.

The multiple award-winning Solas described the decision as being good for business and great for its customers.
Solas proprietor Bernard Molloy described the agreement as “a one-stop shop for our draught requirements”, helping him “streamline and reduce administrative processes, so it really ticks all the boxes for Solas”.

The bar, on Wexford Street, exudes a unique East Village New York vibe, attracting a customer that’s selective and ‘very cool’, he says.

Stephen Kent, Director of Marketing and Field Sales at Bulmers, commented, “What we’re offering customers and consumers is a wide choice of premium beers, speciality world beers and something different to the usual draught line-up.

“This bar is a vanguard for change in the on-trade and we think that others will be watching carefully. We have a nationwide team looking after publicans in Ireland and if others like what Solas is doing, they can get in touch to see how they too can look at updating and strengthening their customer draught offering.”