Smirnoff’s ‘Yours for the making’ returns

The brand will host a series of trade activities across the island of Ireland to empower consumers with ideas on how to create and shape their own innovative nights.

The world’s leading premium spirits brand Smirnoff has announced the return of the pioneering ‘Yours for the Making’ movement in Ireland.

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The media campaign, designed to empower consumers with ideas on how to shape their own, new and creative nightlife experiences, is returning to bring to life the brand’s distinctive philosophy: if you try something new you’ll have a better time.
The brand will host a series of trade activities across the island of Ireland to empower consumers with ideas on how to create and shape their own innovative nights.

In the on–trade, Smirnoff host two major events for consumers in both Dublin and Cork during May.

The unique, fun-filled ‘Slumberfests’ will feature oversized four-poster beds for guests to jump around on as well as retro-gaming areas and larger-than-life characters. The night will finish with the ‘feather drop’ – a huge pillow explosion over party-goers for a magical dream-like moment.

Ticket-holders should wear their favourite ‘onesies’ for one of the most inventive nightlife experiences of their lives. Limited tickets will be available from individual outlets.

In the off-trade, Smirnoff will be teaming up with off-trade retailers including Tesco, Dunnes Stores and Supervalu to run a nationwide prize promotion for a winner and a friend to enjoy an unforgettable night in London.

Incremental displays and striking visibility will provide consumers with recipes to create the perfect Smirnoff Cranberry and Lime serve, enhancing their occasion and inspiring them to experiment by trying Smirnoff in different ways.

These on- and off-trade activities will be supported by a robust outdoor and digital advertising campaign until June.
Further details of the campaign and upcoming activity can be found on www.facebook.com/smirnoffireland.
Twitter address @SmirnoffGB_IRE
#yoursforthemaking

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