Smartphone- and tablet-accessible ID online training launched
The second annual ‘Show Me ID - Be Age OK’ Awareness Week has been launched with the unveiling of smartphone and tablet-accessible online training modules at www.showmeid.ie.
Print19 June 2013
This aims to make it easier for retail staff to keep up-to-date by simply using their smartphones and tablets to complete the training on how best to ensure that minors do not have access to age-restricted products.
Certificates of completion will be available to all staff on completion of the programme.
This year’s Awareness Week includes a Show Me ID poster campaign in over 1,200 retail outlets around Ireland and to raise awareness of this initiative amongst retailers, a nationwide media campaign is also being rolled out.
Since the launch of the inaugural Awareness Week last year by Minister for Children and Youth Affairs Frances Fitzgerald TD, the campaign has won the endorsement of new supporting organisations such as Retail Excellence Ireland and O’Donovans Off-Licence Group.
O’Donovans’ Managing Director Gary O’Donovan stated, “We were delighted to get involved with the Show Me ID – Be Age OK campaign because we firmly believe that minors should not have access to tobacco, alcohol or any other age-restricted products. By taking part in the Show Me ID Awareness Week and making sure all our staff have completed the free online training available at www.showmeid.ie, we feel we’re doing all we can to ensure that we’re trading in a responsible way and complying with the laws of the land. Now that the online training is available on smartphones and tablets it’s even easier for our staff to access the information.”
David Fitzsimons, Chief Executive of Retail Excellence Ireland, stated, “The Show Me ID – Be Age OK campaign provides retailers with an excellent training opportunity to ensure that their staff know exactly what they can and cannot sell to minors and how to deal with difficult situations arising from the non-sale of age-restricted products. This protects minors but also retailers and their staff”.
Show Me ID – Be Age OK was first launched in July 2010. Since then the initiative has grown to become the youth access prevention programme of choice for many retailers nationwide.
John Freda, General Manager of JTI Ireland which launched the product, pointed out, “We have a bigger problem with youth access to tobacco products and that is in the black market. I believe it is imperative to highlight that minors can easily purchase illegal tobacco in the black market as criminal gangs do not care who they sell to, therefore I would call on the Minister for Health to introduce measures to ensure minors cannot access tobacco products from illegal channels”.
Resource materials and a staff training programme are available on www.showmeid.ie.
Show Me ID – Be Age OK is supported by Retail Excellence Ireland, the Convenience Stores and Newsagents Association (CSNA), the representative organisation for independent family grocers (RGDATA), the National Federation of Retail Newsagents (NFRN), Japan Tobacco International (JTI Ireland), the Vintners Federation of Ireland (VFI), the National Off-Licence Association (NOffLA) and the South Dublin Chamber of Commerce (SDC).
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