Sips in the sun!
As the weather hots up, our thoughts naturally turn to refreshing summer drinks on the patio. In 2022, consumers are spoilt for choice due to the premium quality and variety available from producers, writes Gillian Hamill
30 May 2022 | 0
Nothing beats sipping on a refreshing drink on a long summer evening. Whether you’re heading to a picnic, a barbecue, or hosting a back garden party, having the right selection of drinks on hand is a must. Local and homegrown ciders, craft beers, rosé, Irish whiskey cocktails and infused vodka are the warm weather drinks of choice for many, while hard seltzers and pre-mixed cocktails are perfect for those enjoying a drink outdoors.
As well as turning to the old favourites, balmy summer days are made for trying something new. This is reflected in the exciting new offerings launched by drinks manufacturers just in time for the sunny season each year.
Demonstrating the quality and international reputation of Irish drinks, the total value of Irish drinks exports increased by 19% in 2021 to €1.62 billion according to the latest Bord Bia data. Industry group Drinks Ireland reports that while heavily impacted by Covid-19, and particularly the global closure of the on-trade (pubs, restaurants, hotel bars), exports remained resilient, and producers are now focused on recovery and further growth.
Irish whiskey exports grew by 25% in 2021 and were valued at €855m. Meanwhile, Irish cream liqueur exports also demonstrated significant recovery last year, up 19% and valued at €367m. Also in the spirits category, gin recorded growth of 38%, albeit from a lower base.
“Irish drinks producers take great pride in creating quality products that are renowned the world over,” says Patricia Callan, director of Drinks Ireland. “These products are often the first touchpoint people in foreign countries have with Ireland, and many of our Irish brands are rich with history and heritage. Overseas visitors who enjoy one of our drinks products at home may wish to learn more about this when they take a trip here and go to drinks-related visitor centres, or indeed a local Irish pub. It was promising to see exports recover last year, with stronger prospects for the year ahead.”
Bar-quality serves at home
Creating premium ready-to-shake cocktails built on twenty years of experience, Cocktail Keg Company (CKC) has unrivalled flavour, premium ingredients and consistency delivered on every serve. Only the highest quality spirits are sourced for bar-quality serves.
Unafraid to challenge category norms, CKC was founded in 2017 by two award-winning bar owners; whose creative flair, passion for their industry and sheer doggedness to be led by innovation with a planet-first mantra, has created a paradigm shift in cocktail consumption – allowing anyone to pour an award-winning, hand-crafted cocktail in their glass within 30 seconds. Originally designed for the on-trade, the brand quickly pivoted when the doors to hospitality closed in 2020, and CKC now offers its range of high-quality serves through retail, to recreate those on-trade experiences, at home.
CKC is now available to buy through Noreast.
Q&A with Anthony Farrell and Paul Burns, founders of Cocktail Keg Company (CKC)
Q: When was Cocktail Keg Company established and what was the inspiration and ethos behind starting the business?
A: Founded by two award-winning bar owners with over twenty years’ experience of creating cocktail menus across Belfast, CKC was born in the on-trade. Wanting to challenge the industry norms of how everyone thought a cocktail should be made, CKC was created to help busy hospitality venues serve premium, handmade cocktails in a fast serve, high volume capacity. Following the global pandemic in 2020 which hit the hospitality industry hard, the brand pivoted to create a B2C extension and now offers a range of high-quality serves through retail, to recreate those on-trade experiences, at home.
From the beginning, we have been committed to creating innovative serves that not only taste great, but are also as sustainable as we can make them. And on top of that, we have a strict field to cup, ultra-premium fresh produce policy, and use no artificial colours, flavours or preservatives.
Perfecting the art of mixology takes years. The history, the skillset, the theatre. We’ve done all the hard work for you and put it in a bottle! Now all you have to do is, shake, garnish and serve. Simple.
Q: How does your portfolio stand out from other products currently available for these consumers?
A: The main ingredient in every cocktail sold globally is citrus – imported lemons and limes that have a huge carbon footprint. Unimpressed with that being the only solution available, in 2017, we developed our own citrus programme, ‘ANAM’.
Indigenous to Ireland, ANAM’s unique recipe, which is under patent review, allows us to cold-fill, unpasteurized, making CKC the only completely fresh batched cocktail in the market today.
Unrivalled flavour, premium ingredients and consistency delivered on every serve. CKC sources only the highest quality spirits, for bar-quality serves.
Q: How many retailers currently stock your range and what are your targets to grow this number further during 2022?
A: Following a hugely successful launch in Northern Ireland, delivered through a distribution agreement with Musgrave Group, CKC is currently selling through SuperValu, Centra, Mace, Musgrave MarketPlace as well as Drinks Inc.
We have also just announced our launch into ROI, in partnership with leading drinks distributor, Noreast. We have ambitious numbers in the plan for this year, and with the right distribution partners to help us drive growth, we’re excited to see the brand appear on more shelves over the next six months, delivering more CKC moments for consumers across Ireland.
Q: How important is sustainability for you as a group and how are you working to deliver results within this area?
A: Our planet is the core of our DNA. That’s why we champion local provenance, and that’s why we’re passionate in our journey to become carbon neutral. For every bottle you buy online, we plant a tree. From the beginning, we’ve constantly challenged ourselves to do better, and that won’t stop as the brand grows – if anything, it becomes even more important.
Q: How strongly have you invested in marketing the brand in 2022 and what will your marketing plans for the remainder of this year entail?
A: We’ve just completed a substantial rebrand which rolled out late last year, and included a packaging and design overhaul, along with new website. Next up, we’ll be supporting our ROI launch with a significant digital and social campaign, alongside high impact retail visibility and consumer sampling.
A brand new taste of summer
White Claw, Ireland’s leading hard seltzer brand, is delighted to announce the launch of a new Watermelon flavour. Ireland will be the first country in Europe to sell White Claw Watermelon, which will be available from mid-April at selected retailers nationwide, at a RRP of €3 per can and €10 for a four-pack.
Made with sparkling water, triple distilled alcohol, natural flavours and crafted with quality ingredients, White Claw Watermelon delivers the same delicate sweetness and pure, crisp refreshment as one of the world’s most popular fruits*. White Claw contains 95 calories per 330ml can and is already available in Ireland in four flavours – Black Cherry, Natural Lime, Raspberry and Mango. It is naturally gluten free with an ABV of 4.5%.
Known for being a trailblazer in innovation, Ireland-based Mark Anthony Brands International developed White Claw in 2016. It wasn’t long before White Claw became the number one hard seltzer in the US, and the company has achieved similar success in Ireland too. Since launching in Ireland in 2020, White Claw has become the nation’s number two RTD (Ready to Drink) can brand in value, and the driving force behind the growth of Ireland’s hard seltzer category which is now worth €8.6 million in value**.
“Watermelon is one of the top flavours in the USA, and we couldn’t think of a better place than Ireland to launch our latest product in Europe,” says Scott Walton, president of Mark Anthony Brands International.
“The Irish consumer has embraced White Claw, and Ireland is now one of our top markets. Irish customers are seeking lower calorie alcohol alternatives and shouldn’t have to compromise their lifestyle when it comes to their social life. White Claw taps into that desire with an exciting and unconventional alternative to other alcohol categories, which is evident in our category sales. We are confident that Irish consumers will embrace this new flavour just like they have done with Natural Lime, Black Cherry, Raspberry and Mango.”
White Claw Watermelon is now available at all major retailers nationwide, distributed by Barry & Fitzwilliam.
*(Source: Top 15 Most Popular Fruits in The World – The Science Agriculture, www.scienceagri.com)
**(Source: Nielsen Ireland Scantrack data to 30 January 2022)
Refreshing flair with zero alcohol
The total no/low alcohol category is in strong growth of +14% in the latest 12 weeks, with lager holding 42% market share. No/low products are becoming increasingly normalised lifestyle choices, making the category more accessible and inviting for consumers more than ever before.
Super premium Italian beer brand, Peroni Nastro Azzurro, has announced the arrival of its new alcohol-free beer, Peroni Nastro Azzurro 0.0%.
The launch of Peroni Nastro Azzurro 0.0% across the UK and Ireland in April 2022 means that there is now a super-premium Italian beer with refreshing taste for all occasions, with alcohol and 0.0% alcohol choices available. The new super premium nonalcoholic lager, bringing value to the fast-growing no and low category. Peroni Nastro Azzurro 0.0% proudly features the same crisp, full-bodied flavour profile as the brand’s signature alcoholic beer, Peroni Nastro Azzurro. The same passion, flair and elevated moments, now with 0.0% alcohol.
As part of the launch, Peroni Nastro Azzurro 0.0% will be sponsoring the Aston Martin Formula 1 team which will be supported by a wide-reaching advertising campaign across TV, outdoor and digital channels, along with extensive consumer sampling.
Mastering high quality taste with zero percent alcohol, Peroni’s brewing team have used innovative technology and the same premium ingredients as its alcoholic beer – including Peroni Nastro Azzurro’s signature Nostrano dell’Isola maize, grown exclusively for the brand in the heart of Northern Italy.
Peroni Nastro Azzurro 0.0% will be available in Ireland and the UK from May 2022. For further information, follow @PeroniIreland on Instagram and Twitter. If you are interested in stocking Peroni Nastro Azzurro 0.0%, contact email@example.com.
Bursting with southern sunshine
Míl is an award-winning Irish pot still gin distilled with fragrant Mediterranean botanicals. Created by the Pearse Lyons Distillery in the refurbished St. James Church, it was inspired by the historic site links with the Camino de Santiago in North-West Spain where tradition has it St. James is buried. Distilled with Almond, Basil, Bergamot Orange, Goosberry, Juniper, Olives, Orris, Rosemary and Thyme, this small-batch gin is bursting with southern sunshine.
For the perfect serve: add a wedge of grapefruit and basil.
Triple-casked for character
Slane Irish Whiskey is a multi-award-winning blend that is triple distilled for smoothness and triple-casked for character. Matured in a combination of American virgin oak, seasoned bourbon and Oloroso sherry casks, Slane is a smooth, complex and robust blend that is rich in colour and full of flavour. Its striking black bottle calls out its distinctive flavour and unconventional approach that embodies the trail-blazing spirit of Slane, setting itself apart from other brands. It has received multiple awards since launch at a local and international level, including Best Irish Blended Whiskey (RRP of less than €60) at the 2019 Irish Whiskey Awards* and most recently receiving the Gold Medal Irish Whiskey Masters from The Spirit Business 2021.
The trail-blazing Distillery and Visitor Centre is on the grounds of the legendary Slane Castle.
Slane can be enjoyed neat, in a cocktail, or on the rocks. #SlaneRocks
Slane is distributed in Ireland by Edward Dillon & Co. Ltd. A 700ml format is widely available across multiples and off-licences nationwide, with a 50ml format also available. Slane Irish Whiskey has 40% ABV with an RSP of €33**.
**(RSP is at the sole discretion of the retailer)
Capturing rebel hearts everywhere
A heartfelt message in a bottle can carry the depths of sentiment and bridge oceans of time. Grace O’Malley Heather Infused Irish Gin, created in honour of one of Ireland’s greatest treasure hunters, Grace O’Malley the Irish pirate queen, is a multi-award-winning Irish gin that has captured gold, silver and rebel hearts around the globe thanks to its delicious fresh, floral taste.
Heather is the hallmark of this great Irish gin, its heart wrapped in centuries of tradition. A symbol of love, luck and protection, the delicate bell-shaped purple flowers of this wild and hardy but beautiful evergreen impart a distinctive taste to Grace O’Malley Heather Infused Irish Gin. Featuring a total of 14 botanicals, it is made with defining aromatics inspired by the West of Ireland including heather, wild thyme, red clover, blackthorn, fraughan and rock samphire.
Rounded and balanced, the predominance of heather gives it its wonderfully fresh, floral finish. Sharing flavour compounds with fresh grapefruit, this is the ideal slice with ice, tonic and a twist for its perfect serve – a Grace O’Malley Gin & Tonic with Grapefruit. Or why not try one of the brand’s signature cocktails, The Westport Rose, a deliciously different toast to the fiery and passionate pirate queen herself, Grace O’Malley.
Grace O’Malley Heather Infused Irish Gin retails at €35 RRP and is available from SuperValu and leading off-licenses nationwide. For further information, see www.graceomalleywhiskey.com.
From the West Coast of Ireland to rebel hearts around the world, sláinte and #BelieveInGrace!
Grace O’Malley Westport Rose recipe
5cl Grace O’Malley Heather Infused Gin
3cl sweet white vermouth (e.g. Lillet Blanc)
1 tsp Aperol
4 dashes of rose bitters (e.g. The Bitter Truth)
Garnish with a rose petal
Method: Fill a mixing glass with ice cubes and add the ingredients. Stir on ice, then strain into a coupe or martini glass. Add the rose petal.
Passionate for summer
Powerscourt Distillery is getting all passionate for summer with a range of seasonal cocktails and locally sourced ingredients.
Powerscourt Passion cocktail
Inspired by the vibrant Passiflora growing in the magnificent Powerscourt Gardens, this cocktail celebrates the distillery’s spectacular location at Powerscourt which bursts into colour at this time of year.
A twist on the Classic Whiskey Sour, this cocktail is made with Fercullen 8-year-old Blend, Passionfruit, Passionfruit syrup, lemon juice, are combined with simple syrup and locally sourced free-range eggs.
The Powerscourt Passion is made with its own Fercullen Irish Whiskey and local produce alongside the tropical passionfruit. The passionfruit slice to garnish is the final flourish!
- 30 ml Fercullen 8-year-old
- 10 ml passion fruit syrup
- 30 ml passion fruit puree
- 10 ml lemon juice
- 1 egg white
Shake all ingredients vigorously over ice in a cocktail shaker.
Pour into a coupe glass and top the frothy head with a passionfruit slice.
Fercullen Old Fashioned cocktail
The Fercullen Old Fashioned celebrates the festival and season of Bealtaine in Ireland. Bealtaine marks May Day – the beginning of Irish summer and was traditionally celebrated with bonfires heralding the arrival of summer. The Irish countryside and particularly the Wicklow Mountains are ablaze with golden gorse colour at this time of year.
Bealtaine is celebrated with fire, water and flowers.
Powerscourt Distillery has taken the symbols of Bealtaine to create this seasonal Irish twist on a classic Old Fashioned:
Fire in the smoked orange peel,
Flowers from the gorse petals
Water in its own Uisce Beatha – Fercullen 10-year-old
I brown sugar cube
2 dashes Beara Island Orange Bitters or Angostura Bitters
2 dashes of Gorse Syrup
60 ml of Fercullen Irish Whiskey 10-year-old Single Grain
Orange slice and peel for garnish
Gorse sprig and petals to garnish
Muddle the brown sugar with the bitters until dissolved.
Add ice to the glass.
Pour over Fercullen 10-year-old Single Grain and stir well.
Top up with soda water (Powerscourt Distillery uses Poachers from County Wexford).
Light an orange peel and blaze briefly to release oils over glass. Once extinguished, add peel to glass and garnish with a twist of orange and a sprig of gorse or some gorse petals.
World’s number one wine
With barbecues and outdoor entertaining just around the corner, consumers need look no further than Barefoot wine this summer. Currently the world’s number one wine brand*, Barefoot is the number one best-selling US wine brand and the number six wine brand in Ireland**.
“Launched in California in the 1960s and in Ireland in 2010, Barefoot has a long history of introducing new consumers to wine through its fruit-forward, approachable and unique wines,” says Philip Lynch, country manager, Ireland. Thanks to its talented winemaker Jen Wall, the Barefoot range has won over 2,000 awards across the globe. Jen is the most awarded winemaker in the world for wines priced under $12.
Barefoot’s top picks for summer include:
- Crisp and light-bodied, with tart green apple notes and citrus and peach flavours, Barefoot Pinot Grigio (RRP: €12) is the best-selling Barefoot wine** in Ireland. It is a perfect accompaniment to summer salads and fragrant South-East Asian recipes.
- Barefoot is the number one rosé wine brand in Ireland**. Bursting with luscious pineapple and strawberry flavours that are a hit with consumers, Barefoot White Zinfandel (RRP: €12) is great served chilled with a range of light summer dishes.
- Growing faster than the Sauvignon Blanc category**, Barefoot Sauvignon Blanc (RRP: €12) offers flavours of fresh pear and citrus. Delicious with a chicken Caesar salad or sea bass.
Barefoot wines area stocked by retailers nationwide.
*(Source: IWSR Total Global Sales, FY 2020, Total Wine)
**(Source: Nielsen Scantrack, ROI FY 21, Total Wine, by Volume)
Jack Daniel’s Tennessee Whiskey is an iconic, world class brand and crafting something that endures for over 150 years takes time and character.
Jack Daniel’s can be sipped neat, mixed with a favorite cola, or stand up in a great cocktail. But at Jack Daniel’s, the team understands that consumers like to explore and try new spirits and to experiment with flavors, especially during the summer months. That’s why the brand is confident that Jack Daniel’s Honey and Jack Daniel’s Apple are the perfect offerings that cater for different consumer taste preferences.
Jack Daniel’s Honey is a blend of Jack Daniel’s Tennessee Whiskey and a unique honey liquor of its own making, for a taste that’s one of a kind and unmistakably Jack. With hints of honey and a finish that’s naturally smooth, Jack Daniel’s Honey offers a taste of the unexpected.
Made with real honey, blended with Jack Daniel’s Tennessee Whiskey, this new option delivers a naturally sweet, smooth flavour.
Jack Daniel’s Honey & Lemonade
Why not try a Jack Honey & Lemonade at your next BBQ? There’s nothing better for a hot summer sippin’!
35.5ml Jack Daniel’s Honey
Lemonade and ice
- ¾ fill a highball glass with cubed
- Pour Jack Honey over ice
- Top with lemonade
- Add lemon wedge to garnish
Jack Daniel’s Apple has the unique character of Jack Daniel’s Tennessee Whiskey, coupled with crisp green apple for a fresh and approachable taste. It’s bold, refreshing, and exceptionally smooth.
Jack Apple pairs perfectly with lemonade for an ideal summer drink or try the Jack Apple Spritz for a refreshing cocktail.
Jack Apple Spritz
35ml of Jack Daniel’s Apple
Top with soda water
- ½ fill a highball glass with ice
- Pour Jack Apple over ice
- Add the prosecco
- Top with soda water
- Garnish with fresh apple
Jack Daniel’s Tennessee Honey and Tennessee Apple are stocked in all major retailers nationwide.
Contact your Edward Dillon sales representative for information.
Fair weather marks the great de-winterizing of the hospitality industry: benches pulled out of storage, umbrellas unfurled, and new cocktail menus placed on terrace tables.
Think citrus and herbaceous drinks to keep you cool as warmth spreads on the air, bubbly drinks and spritz style to match your high spirits, and tropical vibes to travel far without moving. After the boozy comfort of winter, the global trend will favour lighter, longer thirst-quenching drinks.
There will be generosity and more occasions to socialize as the days grow longer and the nights get warmer. Curiosity is still driving consumers to unusual flavours and alternative experiences, especially when incorporated in familiar serves – it’s never been easier to experiment fun things! In the on-trade, syrups and liqueurs expert Giffard suggests a weekly or monthly rotation of drinks and flavours on the cocktail menu to promote the summer cocktail list, alongside a special promotion during the aperitif hours. Giffard believes that this would drive consumption over the summer months and allow consumers to discover more drinks and more flavours, building loyalty to the atmosphere and service of the bar.
Hit your internal defrost button with our refreshing selection of season-inspired liqueurs for the new and warmer months ahead! Flavour your summer with Giffard!
Founded by Emile Giffard in 1885, Giffard is the producer of a broad range of syrups and liqueurs, known across Europe for their excellent quality. Still owned by Emile’s descendants, the Giffard brand continues the family tradition, while embracing new flavours as times change.
Emperor Superior Vodka is distilled five times and filtered in a classic copper pot still. It’s crafted to the brand’s own secret formula by master distillers from one of Europe’s oldest distilleries, with over 300 years of heritage in creating this premium vodka. Emperor Vodka is handcrafted and produced with the utmost care to ensure it meets the highest standards.
Infusing the highest quality natural ingredients with its superior vodka, Emperor has created a range of industry-leading flavoured vodkas. Avoiding all sweeteners and colours, the brand says Emperor flavoured vodka delivers a refined way to experience infused vodka, ideal for any situation.
Perfect as a shot, a mixer or blended into a flavoured martini, Emperor is confident that the way you drink vodka has changed forever!
Release a journey of taste
Created through a collaboration between Camus, the world’s leading family-owned cognac producer, and the Baring Family’s Revelstoke Trust, Lambay Irish Whiskey is a combination of centuries-old Irish whiskey-making expertise and five generations of French Cognac blending and maturation expertise.
Lambay Island is a unique location, a hidden paradise just three miles off the coast of Dublin, Ireland. Here lies a playground for puffins, a sanctuary for seabirds, and the adopted home of a troupe of wallabies.
Lambay Island is also home to the brand’s bonded warehouse, the Sea Cask Room, open to the rich micro-climate of maritime winds and sea pollens on Lambay. The sleeping casks effectively absorb the rich Island maritime conditions of iodine, sea spray, and salt that enrich its oak cognac casks with unique taste profiles.
Born from independently sourced single malts and created for a discerning whiskey palette, Lambay Whiskey recently announced the launch of a new three-part collector’s series of Single Malts called the Reserve Cask Series.
Lambay Whiskey Single Malt – Batch 01 is the initial step in this new journey of taste, the first batch of the series, limited to 10,000 bottles. It will be launched across key markets, Ireland, Denmark, France, Netherlands, China and Japan and is available now on shop.lambaywhiskey.com. Batch 02 will release at the end of 2022 and Batch 03 end of 2023.
“This series is designed to push the boundaries for our whiskey fans to taste the diversity of cask finishes we can create in our single malts,” says Sabine Sheehan, global brand ambassador, Lambay Whiskey. “Our first Lambay Single Malt release in 2018 was a huge success with its floral, tropical notes and lingering sweetness attracting a new swathe of whiskey drinkers to Lambay.
“This Reserve Cask Series will challenge that profile with three very different limited-edition cask releases,” she adds. “Oak, tobacco, salt and peat will challenge the traditional sweet, floral and mellow profile we had before, opening us up to new consumers that prefer those taste profiles and wish to leverage up, on their current favourites.”
Lambay Whiskey Single Malt – Batch 01 is no ordinary single malt. The first release from the Reserve Cask Series, it’s a rich triple-distilled single malt, matured in bourbon barrels and finished in Lambay Whiskeys signature style of French Camus cognac casks.
Batch 01 contains a higher percentage of island matured Lambay Single Malt delivering a more intense salty note. This Single Malt consists of both first-fill and second-fill cognac cask finishing creating a more intense mouthfeel of spice, tobacco, and pepper on the palate.
Blended with Single Malt from our Island warehouse, the whiskey has soft smoky attributes with slight salinity and a lingering finish that balances the rich oak and herb note. Before bottling, the island’s own Trinity Well water is added in the final flourish, to deliver this delicious, triple distilled Irish whiskey.
A truly distinctive taste experience, that takes you on a journey of sea, island and cask, from the first sip to the last.
Due to the high abv of 43%, it’s recommended to sip Lambay Whiskey Single Malt -Batch 01 straight up and with an added pinch of sea salt, which compliments the malt excellently – serve alongside a slice of your favourite crafted dark chocolate or savour with fresh oysters.
Alternatively, adding a small drop of water will effuse the malt and oak notes.
Cocktail: Serve as a smoked Rosemary Old-Fashioned with Thyme garnish to enhance the herb note.
For more information, contact Lambay Irish Whiskey Company (LIWC) at firstname.lastname@example.org, on LinkedIn or telephone +353 (0) 1 567 540.