Shoppers will remain careful
Print15 November 2009
According to new consumer research published last month by grocery analyst IGD, more than half (54%) of shoppers say they will be more careful about spending money in the future than they are currently, regardless of economic recovery.
While only 5% of those polled said they would spend their money more freely, 39% said they do not think they will change their shopping behaviour from present cautious habits. When asked to project about 2012, beyond the recession, almost a third of consumers said they shop more at discounters, while 5% said they shop with them less.
Just over a quarter of those surveyed said they intended to shop more at farmers markets and 22% said they would shop more online. Only 16% of consumers said they aimed to shop more at ‘neighbourhood stores’ and 17% said they actually plan to visit ‘premium stores’ less often.
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