Shop Independent this Black Friday, urges Retail NI
Global Northern Ireland’s brand-new large format digital screen will promote Retail NI's 'shop independent' campaign
24 November 2023
With Black Friday upon us, Retail NI has urged consumers to go the extra mile in supporting local independent retailers this festive season.
For the first time, Retail NI will be using Global Northern Ireland’s brand-new large format digital screen located on bustling Bruce Street in Belfast city centre to promote its shop independent campaign.
The screen, which measures over 18.5m2, is situated between Great Victoria Street and Dublin Road and will help Retail NI reach over 86,000 people each week as they visit the city in during the festive season.
“2023 has been a tough year for many independent retailers with sky high business rates, declining consumer confidence, inflation and the recent flooding,” said Retail NI chief executive Glyn Roberts.
“Christmas is a critical time for many of our members as it sustains their business throughout the year, maintaining jobs and ensuring investment in our high streets.
“With the focus of Black Friday and Cyber Monday being on big retailers and global online companies, Retail NI would urge consumers to make a special effort to support their local independent retailers this Christmas.
“70p in every pound spent with an independent retailer is recycled around the supply chain, directly benefiting local suppliers, manufacturers and farmers.
“It not just about the 70p, many independent retailers offer greater choice, products you can’t get in the large multiples and quality of service,” Roberts said.