ShelfLife still number one!
ShelfLife remains largest independently audited grocery trade title in Ireland, extending its lead in the market to 33%
22 August 2019
ShelfLife magazine remains the highest circulation magazine in its sector, according to the latest Audit Bureau of Circulation (ABC) figures released today.
With a verified ABC circulation of 9,859 for the period of January – June 2019, ShelfLife’s circulation is a third higher (+33.77%) than its next closest competitor and more than 45% higher (47.65%) than the second closest title within the grocery trade.
“We are delighted with this result,” said ShelfLife publisher John McDonald, commenting on the latest ABC report. “The team at ShelfLife work hard to produce up-to-the-minute news and analysis that is useful and informative for our readers within the grocery and FMCG trade. We are thrilled this has been reflected in the latest ABC data and extremely proud of the feedback we regularly receive from our peers in the trade.”
ShelfLife has been consistently recognized by industry colleagues throughout the years for providing comprehensive content. According to Vincent Jennings, CEO of the Convenience Stores and Newsagents Association (CSNA): “For those in retail, particularly the newsagent and convenience store sector, it would be difficult to imagine a month without ShelfLife. It continues to inform us and remains as relevant today as when it was first published.”
“ShelfLife’s online platform ShelfLife.ie also continues to go from strength to strength with more than 16,500 visits and 24,000 sessions, driven by the free weekly e-zine Week in Grocery which goes directly to the inboxes of 5,000 subscribers,” John McDonald added.
The current August issue of ShelfLife out now, alongside the usual mix of news and analysis, contains a special supplement on the growth of the vegan sector in Ireland, VeganLife.