ShelfLife September 2025

September Digital Edition

Looking back, moving forward: As the Barry Group celebrates its 70th anniversary, its managing director Jim Barry discusses the future plans for the wholesale distribution company while also reflecting on the hard work that got them where they are today.

Rugby legend Johnny Sexton recently caught up with Donna Ahern to discuss his role as MACE brand ambassador and the highlights of his career as Irish fly-half.
With nearly two decades at Irish Distillers, Anna Kelly, head of Innovation & Portfolio, talks to Fionnuala Carolan about how her approach to brand management and innovation has evolved over the years.

Caroline Reidy reports that in an era where transparency and empathy are paramount, the way redundancy processes are handled matters more than ever.

If you’ve been in retail long enough, you’ll know the value of a solid weekend crew, Nikki Murran explains why.

In this month’s Category Focus features we look at the top brands in the Air Fryer, Hot Beverages and Mixers categories.

Check out our new monthly ‘Ones to Watch’ feature to see which food and drinks products have made the cut.

The upcoming category features planned for the October edition are;
• Biscuits & Cakes
• OTC Medicine
• Fuel
• Soup
• Irish Brands
• Cash & Carry Insight
• No/Low Alcohol Drinks
• Pantry Staples
To find out more, contact the sales team – ian.mulvaney@mediateam.ie and/or mark.morgan@mediateam.ie