ShelfLife November Issue 2025

In this month’s issue Simon Marriott, chief retail and commercial officer, BWG Foods sat down with Donna Ahern to discuss reviving tradition, building community, and leading with purpose during his tenure as President of Appeals for the Irish Grocers Benevolent Fund (IGBF).

Donna Ahern recently caught up with award-winning bartender Richie Delahoyde to talk about his role as brand ambassador for e Busker Irish Whiskey.

Morgan Lee, market manager, Imperial Brands John Player Ireland talks to ShelfLife about how despite the continued challenges in the external environment, the brand has demonstrated remarkable resilience and sustained growth.

Across Ireland, more independent retailers are making the move to join the Nearby Family and for good reason. ShelfLife reports.

Ireland has recently seen a rise in extreme weather, disrupting businesses through travel hazards and occasional shutdowns. Caroline Reidy reports.

Recruitment can be one of the most time-consuming tasks for retail managers, and one of the most important to get right, writes Nikki Murran.

In this month’s category focus features we look at Blas na hÉireann, Christmas Essentials, Soft Drinks and Christmas Drinks.

Check to see who has been out and about in this month’s Social Diary!

The upcoming category features planned for the December edition are;
1. Best of 2025 & Must Stock Guide for 2026
2. Weight Management
3. Reduced Risk Products
4. Fruit Juice & Smoothies
5. Sparkling Wine
6. Financial Services
7. Veganuary

To find out more, contact the sales team – ian.mulvaney@mediateam.ie and/or mark.morgan@mediateam.ie